Job Description

About The Company Axis My India is India’s foremost Consumer Data Intelligence Company, which in partnership with Google is building a single-stop People Empowerment Platform, the ‘a’ app, that aims to change people’s awareness, accessibility, and utilization of a slew of services. At Axis, we are dedicated to making a tangible impact on the lives of millions. If you're passionate about creating meaningful changes and aren't afraid to get your hands dirty, we want you on our team! For more insights of the company, kindly visit our website https://www.axismyindia.org Roles And Responsibilities Identify, evaluate, and acquire high-quality content (articles, videos, images, etc.) from various sources to support organizational marketing, communication, and platform needs. Develop, write, and edit original content for a range of formats, including In-App content, IVR Scripts, Call Centre scripts, posts on APP, social media updates, website copy, newsletters, and video scripts. Develop, manage and maintain an editorial calendar to ensure consistent and timely content delivery across all channels. Mapping of target audience with the available content Based on the research and local hero identification, create customized content for uploading on APP to garner higher reach Collaborate with marketing, design, and product teams to ensure content support overall brand strategy and campaign objectives. Optimize content for SEO within the APP and social media to maximize reach, engagement, and conversion. Stay updated with industry trends, digital marketing best practices, and emerging content formats to keep the company’s content fresh and relevant. Edit and proofread all content for accuracy, clarity, grammar, and brand consistency. Source and coordinate with external content creators, freelancers, or agencies as needed to expand content offerings. Ensure all content complies with copyright, licensing, and brand guidelines. Mentor and lead the team of the Creators and procurement Work closely with appointed creative agencies and in-house video editor Requirements Key Skills / Abilities Excellent writing, editing, and verbal communication skills in English (other languages a plus). Strong understanding of SEO for in-app search, digital marketing, and content management systems. Ability to work independently and collaboratively within cross-functional teams. Exceptional organizational and time-management skills, with the ability to manage multiple projects simultaneously. Experience with social media platforms and digital publishing. Creative thinker with a passion for storytelling and a keen eye for visual and written content. Knowledge of copyright and content licensing practices. Experienced Required Proven 10+ years of experience in content creation, procurement, or a similar role, with a strong portfolio of published work. Should have experience of leading the team with work experience in content creation and procurement for digital platform Education Bachelor’s degree in marketing, communications, Journalism, or a related field. Benefits Competitive salary and benefits package Opportunity to make significant contributions to a dynamic company Evening snacks are provided by the company to keep you refreshed towards the end of the day Walking distance from Chakala metro station, making commuting easy and convenient. At Axis My India, we value discipline and focus. Our team members wear uniforms, adhere to a no-mobile policy during work hours, and work from our office with alternate Saturdays off. If you thrive in a structured environment and are committed to excellence, we encourage you to apply. Show more Show less