Content Marketing Lead(SAAS)

Job Description

Job description Job Role - Content Marketing Lead (SaaS) "Immediate Joiner Only" About Globussoft: Globussoft, a CMM Level 3, Nasscom Certified, ISO 9001-2000 Certified, and Microsoft Gold Certified company, is a global software product company headquartered in Bhilai, India. Founded in 2009, we provide cutting-edge technology products across diverse verticals. We're looking for a passionate and experienced Content Marketing Lead to join our team and drive the content strategy for our leading SaaS products. Top SaaS Products EmpMonitor is a leading Workforce Productivity Management software that empowers businesses to optimize employee performance and streamline operations. https://empmonitor.com/ PowerAdSpy is an AI-Powered Ad Intelligence Platform which helps you to unravel Competitor's Social Media Ad Strategies. https://poweradspy.com/ About the Role: As our Content Marketing Lead, you will be responsible for developing and executing content strategies that drive awareness, engagement, and leads for our SaaS products. You will be a key player in shaping our brand narrative and positioning our products as industry leaders. This role requires a deep understanding of the SaaS landscape, strong content creation skills, and a data-driven approach to marketing. Responsibilities: - Develop and implement comprehensive content marketing strategies aligned with business objectives for EmpMonitor (workforce productivity management software), PowerAdSpy (AI-powered ad intelligence platform) and other SaaS Products. - Create high-quality, engaging content across various formats, including blog posts, articles, case studies, white papers, ebooks, infographics, videos, website copy, social media updates, email newsletters, and more. - Conduct thorough keyword research and SEO optimization to maximize organic reach and visibility. - Collaborate with cross-functional teams (sales, product, development) to understand product features, target audience needs, and market trends. - Manage the content calendar and ensure timely delivery of content. - Promote content across multiple channels, including social media, email, and other relevant platforms. - Track and analyze content performance metrics, identify areas for improvement, and optimize content strategies accordingly. - Stay up-to-date with the latest content marketing trends, tools, and best practices, particularly within the SaaS industry. - Conduct competitive analysis to identify content gaps and opportunities. - Manage and mentor a content & seo team. Qualifications: - 3+ years of proven experience in content marketing, specifically within the SaaS industry. - Demonstrable expertise in content strategy development and execution. - Excellent written and verbal communication skills. - Strong understanding of digital marketing principles and SEO best practices. - Proficiency in using content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs, etc.). - Experience creating content for different stages of the buyer's journey. - Ability to work independently and as part of a team. - Data-driven mindset with a focus on measuring and optimizing results. - Experience with workforce productivity software (EmpMonitor) or ad intelligence platforms (PowerAdSpy) is a plus. - Bachelor's degree in Marketing, Communications, Journalism, or a related field.