Job Description

Hi Candidates, We are looking for a Content Marketing Manager/ Specialist for a India's top most furnishing brand , Interested candidates can mail their CV's at Abhisek.saxena@mounttalent.com or call me at 6386134108 As a Content Marketing Specialist, you will coordinate with media, brand & editorial teams on content creation, target audiences, keywords, campaign and market insights and best performing content forms. Additionally, you will also consult on search engine optimization and data analytics. Responsibility: 1. Develop a clear strategy and vision for content campaigns. (Web, d2c, PR, Social Media & ORM) 2. Work with team of freelance contributors/publishers/agencies by proofreading as well as editing spelling and grammar. 3. Work with the graphic design team to ensure a user-friendly experience and manage busy workloads keeping in mind deadlines. 4. Analyze data and analytics, and seek to increase reader engagement and retention. Own the blog calendar and publication process.. 5. Evaluate industry trends, updates with teams, agencies and publishers and come up with fresh, creative content ideas; keeping our audience in mind. 6. Organize, modify, and update existing content along with verifying its authenticity and information. 7. Contribute to the development of brand marketing campaigns including podcast, videos and digital displays. 8. Build and maintain relationships with external partners (SEO agency, Publishers, PR network, Media etc.) for guest-blogging opportunities or co-marketing campaigns. 9. Optimize the content produced for product conversion, including landing pages and other webpages for best consumer journey. 10. Create content for articles, editorials, product comparisons, reviews, social media, consumer communications, offers etc and ensure that the content meets the style guide. 11. Plan, and track campaign progress and execution along with social media calendar and ORM. 12. Report on campaign performance and provide insights around content creation and lead/users acquisition. KPI: 1. Content requirements served as per brand need in defined TAT. (Web, d2c, PR, Social Media & ORM) 2. Social media calendar / Strong Storytelling/ Brand content marketing & ensuring best standard ORM. Qualifications: Bachelor's Degree in Journalism, English or related field. 5-7 years of relevant experience in Content writing, Social media and content marketing. Excellent communication skills and a strong command over the English language. Prior work experience in writing, copy editing and proofreading Knowledge and interest in reading and sharing thoughts on tech products/digital innovations. Basic knowledge of Web tech, Analytics, social media tools and SEMRush.