Content Strategist

Job Description

About the Brand: Innovation Rooted in Indian Traditions! Inspired by the love and challenges that new parents encounter, Mother Sparsh was founded in 2018 by dedicated parents. Who understand the challenges of parenting and intend to provide naturally safe solutions that are strongly backed by science. Embracing this holistic approach at Mother Sparsh, we blend traditional values with modern, user-friendly designs to meet the needs of new parents. Because we don’t just promise exceptional care; we embody it. From the very moment, we named our brand, to the moment with the strong trust of More than 5 million Indian moms-We evolve with the purity of love and the strength of nature. Our journey began with a focus on addressing the concerns of new parents, leading to the creation of our flagship product, the 99% Pure Water Unscented Baby Wipes—a trusted name in Indian households. We revolutionise baby care through science, prioritising pure care that is safe for even the most sensitive skin, so every moment with your child is natural and filled with love. As a D2C brand, we are dedicated to expanding our range through robust research and innovation, tackling key parenting challenges across social media and e-commerce platforms. We are thrilled to announce our expansion into retail and are honoured to be recognized with several prestigious awards. We have now extended our premium care to include a dedicated Kids Range, reinforcing our commitment to providing the very best for every child and family. Because when it comes to your baby, only the best will do. We are looking to hire a Content Strategist to develop and execute content and communication strategies for the brand, focused towards its D2C domain. The content strategist's responsibilities will include designing the effective communication for the brand, understanding the objective and customer journeys, and directing a way forward via content to increase brand awareness and retention. Understanding the company’s requirements in terms of content/creative inputs and timelines. Providing copy as required for the respective creative. Ensuring that the design team is adequately resourced. Should be well versed in scaling brand through brand website, expertise in crafting strategy for this including content, creative and pricing strategy and ensuring the entire to work in this alignment. Write for branded communications including ads, emails, events collateral, landing pages, video scripts, product marketing materials & product packaging. Being the single point of contact for the content/copy communication. A deep understanding of consumer behaviour and should be skilled in producing content for brand communication effectively. Ability to work with the marketing/creative team and figure out what type of content is working, and refine the future content strategies accordingly. Should be comfortable working with team members in a highly interactive environment. It includes a mix of brand marketing, advertising, and product-related projects. Qualification: candidates who have a bachelor's degree graduate or Degree in Journalism, Mass Media and Communications (From a reputed University) / MBA/NIFT degree will be an advantage. Experience Required: 4+ years (Priority to those candidates who have experience in D2C domain/FMCG Sector) Location: Chandigarh Show more Show less