Content Strategist / Sr. Content writer

Job Description

Techwave , we are always in an exercise to foster a culture of growth, and inclusivity. We ensure whoever is associated with the brand is being challenged at every step and is provided with all the necessary opportunities to excel in life. People are at the core of everything we do. Join us! https://techwave.net/join-us/ Who are we? Techwave is a leading global IT and engineering services and solutions company revolutionizing digital transformations. We believe in enabling clients to maximize the potential and achieve a greater market with a wide array of technology services, including, but not limited to, Enterprise Resource Planning, Application Development, Analytics, Digital, and the Internet of things (IoT). Founded in 2004, headquartered in Houston, TX, USA, Techwave leverages its expertise in Digital Transformation, Enterprise Applications, and Engineering Services to enable businesses accelerate their growth. Plus, we're a team of dreamers and doers who are pushing the boundaries of what's possible. And we want YOU to be a part of it. Job Title: Content Strategist / Sr. Content writer Industry Type: B2B IT Consulting and Services (SAP and Digital Transformation) Experience: 10 + yrs of relevant experience Mode of Hire (Fulltime / Contract): Full time About role: We are seeking a seasoned Content Strategist with a strong background in B2B IT consulting and services, specifically in SAP and Digital Transformation. The ideal candidate will play a pivotal role in driving sales enablement, crafting compelling marketing content, fostering thought leadership, and building strategic partnerships while maintaining strong relationships with industry analysts. You are expected to do: (Roles & Responsibilities) Sales Enablement: Develop and curate targeted marketing content to support the sales team. Design content strategies to effectively communicate value propositions for SAP and Digital Transformation offerings. Align content initiatives with sales goals to accelerate lead conversion. Thought Leadership: Author whitepapers, blogs, case studies, and research-based content to position the organization as an industry leader. Collaborate with SMEs to generate insights on emerging trends and technologies. Represent the brand in external forums and online platforms with thought-provoking content. Content Strategy & Planning: Design and execute content calendars aligned with marketing and business objectives. Create multi-format content (blogs, videos, infographics, webinars) tailored to buyer personas and sales stages. Use analytics to measure content performance and continuously optimize strategy Partnerships Management: Develop content strategies to support and promote strategic partnerships. Drive co-branded content initiatives with technology and business partners. Ensure partnership goals are aligned with business strategies through effective storytelling. Analyst Relations: Craft analyst-specific presentations, reports, and briefs to build and strengthen relationships with key industry analysts. Leverage analyst insights to shape marketing narratives and competitive positioning. Coordinate with analysts for market reports and ensure visibility in key publications. Key Skills: Must to have: Proven experience in content strategy with a focus on B2B IT Consulting and Services Knowledge of SAP solutions and digital transformation trends. Exceptional storytelling, writing, and editing skills. Strong understanding of sales enablement and content-driven lead nurturing. Experience working with global teams and cross-functional stakeholders. Familiarity with marketing automation tools, SEO principles, and analytics platforms. Ability to manage multiple projects and priorities in a fast-paced environment. Good to have: Experience in handling analyst relations and partnership-driven content strategies. Strong understanding of buyer journeys and persona-based content creation.