Content Strategist

Job Description

Who Are We? WALK Experiential Marketing & Management Pvt. Ltd, located in Gurugram, is a cutting-edge corporate event management company specializing in brand activations, conferences, digital events, and custom creative solutions. The company's mission is to deliver tailored, inventive strategies that leave lasting impressions and elevate your brand above the competition. Equipped with an in-house creative studio, WALK Experiential produces stunning audio-visual content and versatile creatives that cater to every aspect of an event. Job Description: This is a full-time on-site role for a Content Strategist. The Content Strategist will be responsible for daily tasks related to the development and management of content, including web content writing and writing. The Content Strategist will also be responsible for developing content strategies that align with the company's objectives and target audience. · Liaising with clients to identify specific event/ activation requirements and develop ideas accordingly with the support of the team internally.· Communicating with colleagues within the company, such as Creative, Client Servicing & Business Development, in the process of developing an event/campaign.· Researching the product or service to be promoted, which may involve gaining technical or specific knowledge.· Develop and implement content strategies to support event objectives to the best of the company’s capacity.· Write, edit, and proofread a variety of content, including event presentations, marketing materials, website content, scriptwriting.· Providing the team with a clearly defined brief that contains concise information on the product, audience and strategy.· Collaborating with the Client Servicing & Creative teams to deliver projects efficiently and effectively.· Presenting conclusions and ideas to the Client Servicing team for the ongoing projects/ prospected clients.· Taking precise briefs from the team & client to deliver effective results.· Determining the scope of work, branding/event goals and objectives in consultation with appropriate Point of Contact. · Fostering a collaborative and productive work environment.· Provide guidance & support to subordinates.· Ensure timely and high-quality completion of projects.· Ensure effective communication to discuss project updates, address challenge. Qualifications Content Strategy and Content Management skillsContent Development skillsExcellent communication skillsAbility to work collaboratively with a teamBachelor's degree in marketing, communications, journalism, or related fieldExperience in the Event Management industry is a plus