Content Writer & Content Marketing Specialist (Financial Services)

Job Description

About Us: SMIFS Limited - we are a trusted name in Financial Services and Wealth Management. We are on a mission to educate, empower, and engage our audience through high-quality, insightful content. We're looking for a talented Content Writer and Content Marketing Specialist with a strong background in financial services and digital storytelling to amplify our brand voice across platforms. Who Were Looking For: A creative and experienced content professional (preferably female, as per the role context) who understands the intricacies of finance, wealth management, and the stock market. You should have a flair for creating viral, engaging content and a strategic mindset to drive brand visibility and engagement across digital platforms. Video scriptwriting and knowledge of content for reels and promos is essential. Key Responsibilities: 1. Content Creation: Write compelling, original content for blogs, websites, email campaigns, brochures, event proposals, and more. Create short- and long-form content for social media, YouTube scripts, infographics, reports, and SEO content. Research and write accurate, data-backed financial content that resonates with the target audience. Edit and proofread to ensure brand consistency and high editorial standards. Translate complex financial concepts into clear, understandable content. Maintain editorial calendar and ensure timely delivery of assets. 2. Social Media Marketing: Plan and execute social media content strategies and calendars. Develop scroll-stopping social media posts, captions, visuals, and viral campaigns. Stay ahead of social media trends and adapt content to suit platform-specific best practices. 3. Video & Script Writing: Write engaging, concise scripts for promotional, educational and explainer videos. Collaborate with designers and videographers to bring scripts to life through reels and videos. 4. SEO & Web Content Management: Develop SEO-optimized content to enhance search visibility and web traffic. Keep website and landing pages updated with fresh and relevant content. Write ORM content, off-page SEO articles, and landing/sales pages. 5. Event & Campaign Promotion: Create content for upcoming events, partnerships, and collaborations. Write speeches, video scripts, press releases, and event-specific promotional material. 6. Strategic Collaboration: Work with internal stakeholders (marketing, sales, product) and external professionals (SMEs, financial experts). Conduct research on financial market trends and audience behavior. Repurpose multimedia content like webinars and podcasts into engaging blogs and social media formats. What You'll Bring: Bachelor's degree in English, Communications, Marketing, Journalism or related field. 3+ years of proven content writing/marketing experience in financial services, wealth management, or related sectors. Deep knowledge of financial services, stock markets, and wealth management topics. Strong command of SEO, digital marketing, and social media strategy. Excellent writing, editing, and research skills with attention to detail. Experience writing scripts and coordinating with video production teams. Ability to manage multiple projects and meet deadlines in a fast-paced environment. What We Offer: Competitive salary and benefits package Opportunities for professional development and career advancement Collaborative, creative, and inclusive work culture A chance to make an impact in the financial literacy and wealth empowerment space Ready to Join Us? If you're a storyteller at heart and a strategist by mindset, and if financial content is your domainthen this is the opportunity for you. Bring your voice to SMIFS Limited and help us build a brand that informs, inspires, and engages. To Apply: Send your resume, portfolio at - resume@smifs.com