Job Description

About the Job As a Content Writer, you will be responsible for creating high-quality written content across various platforms. You will work closely with our marketing and communications teams to develop engaging articles, blog posts, website copy, product descriptions, and more. Your writing will help convey our brands message, engage our audience, and support our overall marketing goals. About Innova Market Insights Innova Market Insights is the global leader in market intelligence, fueling the fast-paced world of CPG food and beverage. With an ongoing commitment to innovation, we provide valuable insights to clients, helping them stay ahead in their industries. Join our talented team and contribute to our mission of empowering businesses worldwide. Key Responsibilities Content Creation: Write clear, engaging, and well-researched content for various formats, including articles, blog posts, product descriptions, social media, case studies, and white papers. Brand Consistency: Ensure all content is consistent with Innovas brand voice, tone, and messaging guidelines. Content Strategy Support: Collaborate with the marketing team to help develop content strategies that align with business objectives and target audience needs. SEO Optimization: Incorporate SEO best practices to ensure content is optimized for search engines and reaches the right audience. Research & Analysis: Conduct in-depth research on industry topics to produce relevant, informative, and accurate content that resonates with our audience. Content Editing: Edit and proofread content to ensure it meets high-quality standards and is free from grammatical errors. Collaboration: Work closely with other teams (marketing, design, and product) to create cohesive content that supports broader campaigns. Report Writing : This involves drafting clear, concise, and well-structured reports based on gathered data, research findings, or analysis. The writer should ensure that the report communicates the key insights and recommendations effectively, tailored to the intended audience. It also requires attention to detail, accuracy, and adherence to organizational formatting standards. Desk Research : This refers to gathering secondary data from available resources, such as online databases, reports, publications, and other reliable sources. The objective is to collect relevant information to support projects, identify trends, or answer specific queries, without conducting primary research. It involves critical analysis, synthesis of information, and extracting insights from existing literature. Your Qualifications 2+ years of experience in content writing, with a portfolio of work that demonstrates writing skills and versatility. Strong ability to write engaging, clear, and well-structured content tailored to different audiences. Knowledge of SEO best practices and experience applying them to content creation. Proficiency with content management systems (CMS) and basic understanding of analytics tools. Excellent research, writing, and editing skills . Ability to work independently and manage multiple writing projects while meeting deadlines. Strong attention to detail and a passion for creating high-quality content. Experience in the food industry or related sectors is a plus. Skills Required: Exceptional writing, editing, and proofreading skills. Ability to adapt writing style to various formats and audiences. Strong research skills to create informed and accurate content. Familiarity with SEO tools and strategies to drive content visibility. Creative thinking and the ability to produce original ideas for content. Good organizational skills and the ability to prioritize tasks effectively