Conversion Rate Optimisation Specialist

Job Description

Develop and execute a comprehensive conversion rate optimization (CRO) strategy to increase conversion rates across our website and landing pages. Conduct in-depth analysis of user behavior, website performance, and conversion metrics to identify areas for improvement. Collaborate with cross-functional teams, including marketing, design, development, and content, to implement CRO initiatives and improve user experience. Utilize tools such as Google Analytics, heatmaps, A/B testing platforms, and user feedback to gather insights and generate hypotheses for testing. Plan, implement, and manage A/B and multivariate tests to optimize various elements of the website,including layout, messaging, forms, calls-to-action, and pricing. Analyze test results and user data to draw actionable insights and make data-driven recommendations to enhance conversion rates. Identify and troubleshoot barriers to conversion, such as usability issues, technical glitches, or friction points in the customer journey. Stay updated with industry trends, best practices, and emerging technologies related to CRO, and incorporate them into our optimization strategies. Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate progress and insights to stakeholders. Collaborate with the marketing team to align CRO initiatives with overall marketing goals and campaigns. Qualifications: Bachelor s degree in marketing, business, or a related field. A relevant master s degree is a plus. Proven experience in conversion rate optimization, A/B testing, and website optimization. Strong analytical skills with the ability to interpret complex data and draw actionable insights. Proficiency in using web analytics tools such as Google Analytics or similar platforms. Familiarity with A/B testing platforms (e.g., Optimizely, VWO) and heat mapping tools (e.g, Hotjar, CrazyEg). Knowledge of UX/UI principles and best practices in web design and user experience. Ability to think creatively, generate hypotheses, and conduct experiments to validate ideas. Excellent communication skills with the ability to articulate complex concepts to non-technical stakeholders. Detail-oriented mindset with a passion for delivering exceptional user experiences. Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously. Preferred Skills: Eagerness to obtain certifications in CRO or related fields, with a focus on IT service optimization. Interest in web development technologies relevant to IT services. Exposure to conversion optimization on various IT platforms (e.g., B2B, SaaS). Basic understanding of SEO principles tailored to the IT services sector.