We are looking for a seasoned SEO Specialist with a proven track record of building organic traffic from the ground up someone who has helped websites grow from zero to over 100,000 organic visitors/month and can confidently replicate that success for both Convertec and our diverse portfolio of clients.This role requires deep expertise in both On-Page and Off-Page SEO, technical know-how, content collaboration skills, and a data-driven mindset. Youll play a critical role in shaping our search strategy, optimizing performance, and turning SEO into a core engine of growth. On-Page SEOConduct in-depth SEO audits and fix technical issues across websites (crawlability, indexing, site speed, mobile UX, schema, etc.)Perform comprehensive keyword research using tools like Ahrefs, SEMrush, Ubersuggest, and Google Keyword PlannerDevelop and implement on-page strategies:Title & meta tagsH1-H6 structuringInternal linkingImage optimization (alt texts, compression)SEO-friendly URLsSchema markup & structured dataWork closely with content team to ensure all blogs and landing pages are optimized for searchEnsure technical SEO health via Search Console, Screaming Frog, Sitebulb, or similar toolsSubmit and manage sitemaps, robots.txt, and canonical tagsOff-Page SEOBuild high-quality, white-hat backlinks through:Guest postingManual outreachDigital PRNiche directories and citationsDevelop and execute link-building campaigns with domain authority and industry relevance in mindCollaborate on content marketing strategies that drive backlinks and improve E-E-A-TMonitor backlink profile, disavow toxic links, and ensure link diversityAnalyze competitor backlink strategies and develop targeted outreach plansManage and grow local SEO footprint (GMB listings, local directories, citations) Tools & Platforms You Should Be Proficient With:Ahrefs / SEMrush / UbersuggestGoogle Search Console & Google Analytics 4Screaming Frog / SitebulbPageSpeed Insights / GTmetrixWordPress, Shopify, Wix, and modern frameworks (basic familiarity with Next.js is a plus)Outreach/CRM tools (BuzzStream, Pitchbox, etc.)Rank tracking tools like SERPWatcher, Moz Pro, SE RankingPreferred candidate profile Minimum 5 years of hands-on SEO experienceProven success in growing organic traffic from scratch (preferably to 100k+/month)Deep understanding of search engine algorithms, ranking factors, and content performanceAbility to create and execute strategies for both new projects and existing websitesExperience in working with IT companies is a mustKnowledge of or experience in industries like E-Commerce, Immigration, Real Estate is a strong advantageAbility to guide and collaborate with content writers and developersAnalytical mindset able to measure, track, and report performance with precision What Youll Be Working OnConvertecs own SEO strategy and implementationClient SEO projects across diverse industries (SMEs to mid-sized businesses)Shaping internal SEO SOPs, reporting frameworks, and long-term strategiesContributing ideas to blog topics, lead magnets, and inbound marketing campaignsSuccess MetricsIncrease in organic keyword rankings (short-tail + long-tail)Month-over-month growth in organic trafficBacklink volume and quality improvementsConversion rate improvements from organic trafficLocal and international visibility based on strategy
