Copy of Content Amplification Specialist

Job Description

Develop and implement a comprehensive content amplification strategy aligned with our content and growth strategy Own the organic social channels and strategy for promoting lead gen content, in tandem with the Integrated Campaigns Manager, Premium Content manager and demand gen teams Identify and cultivate partnerships with relevant industry websites, publications, and influencers to expand content distribution Spin up and own our influencer strategy to increase content awareness, distribution, and drive awareness to the Zenoti brand Follow SEO targeting (keyphrases, channels) best practices for amplification outcomes Manage social media campaigns to amplify content reach and engagement across platforms Create and maintain a backlink strategy and budget to improve domain authority and search rankings Collaborate with the content creation team to ensure produced content is optimized for amplification Analyze performance metrics and adjust strategies to maximize content impact and ROI Coordinate with partners to create co-branded content and cross-promotional opportunities Stay updated on industry trends and best practices in content marketing, social channels and amplification Qualifications: 3+ years of experience in content marketing, with a hyper-focus on amplification strategies, social media, and influencer strategy Proven track record of increasing content reach and engagement through various channels, measuring performance, and optimizing for reach and budget Strong understanding of SEO principles and best practices Excellent written and verbal communication skills Experience with social media management and advertising platforms Familiarity with content management systems and analytics tools Knowledge of the beauty, wellness, or fitness industries is a plus Bachelors degree in Marketing, Communications, or related field desired