Creative Copywriter

Job Description

Role Overview: We're on the lookout for a smart, quirky, and strategic Copywriter with 4–5 years of experience to bring our brand voice to life. You'll craft everything from punchy social media copies to crisp website content, campaign ideas, product descriptions, scripts, and more. Your words will shape the brand’s identity and vibe. What You'll Do: Own and evolve the brand voice across all platforms Write engaging and conversion-driven content for the website, social media, ads, emails, and packaging Conceptualise and script reels, campaigns, and launch ideas Collaborate with design, marketing, and product teams to brainstorm creative ideas Keep up with cultural trends, Gen Z lingo, and consumer behaviour Edit and proofread copy for clarity, tone, and accuracy Work closely with performance marketing to optimise ad copy Who Are You: 4–5 years of proven copywriting experience (preferably in D2C, lifestyle, fashion, wellness, or new-age brands) A natural storyteller with a sharp sense of humour and culture Someone who can write with equal ease in English and Hinglish (if relevant) Comfortable writing both short-form punchlines and long-form brand content Obsessed with clarity, creativity, and consumer connection Always up-to-date with content trends, memes, and what’s “hot” on the internet Self-starter, team player, and someone who gets things done Bonus if you: Have worked on viral campaigns or high-performing ads Are good at naming things (products, collections, campaigns) Have a portfolio that shows strong D2C and social-first writing Show more Show less