Creative Director Copy

Job Description

About Dentsu India: Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu International comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before! Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. Learn more at:https://www.dentsucreative.com/https://www.dentsu.com/sg/en/careers Role Summary: Brand within Dentsu International: Dentsu CreativeJob Title: Creative Director - CopyLocation: Udyog Vihar, GurugramExperience: From 9 to 12 years of copywriting experience in marketing agencies, integrated ad agencies, mainstream advertising, new media, marketing, creative or similar roles within mainline or digital agencies. (Experience in copywriting from other industries will not be considered for this position) Job Purpose: We’re looking for a dynamic Creative Director – Copy who can think in both English and Hindi with equal flair. Someone who understands brand strategy, audience insight, and can craft compelling campaigns across digital, ATL, and experiential touchpoints. You’ll lead a team of writers, collaborate closely with art partners, and be responsible for delivering ideas that are both effective and award-worthy. Key Accountabilities Develop and guide high-impact creative campaigns in both English and HindiWrites narratives, scripts and storyboards, annotations and treatmentsExpresses ideas with clarity; on brand; on message and targeted to the audiencePresents ideas to both the wider internal team and, occasionally, externally to clients with structure and parityComprehends and understands brand continuity, brand guidelines and brand positioningCreatively supports the effective use of technology and its applications to solve business problemsContributes work to pitchesDrives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaborationProactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directorsExecutes creative concepts together with the Art Director at the direction of the creative director.Mentor and guide junior copywriters and interns, providing constructive feedback and fostering their professional growth. Professional Skills: Proven experience as a Group Head or similar role in a mainline advertising agency.Strong portfolio demonstrating bilingual (English + Hindi) copywriting.A strong portfolio showcasing a diverse range of long-form and short-form content, including TV, radio, social, digital, print, etc.Excellent writing, editing, and proofreading skills, with impeccable attention to detail.Excellent grasp of consumer behaviour, cultural nuances, and storytellingProven ability to think strategically and conceptuallyComfortable working in high-paced environments with tight timelinesAbility to lead and inspire a creative team, fostering collaboration and innovation.Ability to work in a fast-paced environment, meet tight deadlines, and manage multiple projects simultaneously.Strong communication and collaboration skills, with the ability to work effectively as part of a cross-functional team.Bachelor's degree in Marketing, Communications, Journalism, or a related field. To apply, pls apply here as well as send us your updated CV mentioning the below details to sonam.malik@dentsu.com (so we are able to process your candidature faster): Email subject: Ref: LinkedIn – Creative Director - Copy with Dentsu Creative, Gurugram Name:Current company:Designation:Total years of experience specifically in digital copywriting:Are you comfortable working from the office location (Gurugram):Annual CTC:Expected CTC:Notice period:Portfolio Link: Please attach your CV. We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome! Working with us By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless. Our Values We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference. Next Steps Sound exactly like the sort of role for you? Apply now!