Creative Director

Job Description

Creative Director Performance Marketing Location: In-Office (Bangalore) Function: Creative Were looking for a rockstar, hands-on Creative Director to lead the performance marketing engine at Sugar.fit. This isn’t just about branding — this is about shaping high-performing creative that converts , across different paid media channels. You’ll drive our creative strategy and execution end-to-end , using storytelling, video, and visuals to scale one of India’s most loved health-tech brands. Responsibilities Conceptualize, script, direct, and scale ads for Meta, Google, YouTube, and WhatsApp. Your work will be our largest growth lever. Drive asset development across lifecycle journeys (email/SMS/WA) & landing pages Understand business priorities, the targeted consumer set, and their demands Set up modular frameworks for content and creatives. Lead structured testing and iteration loops with the growth teams Elevate visual storytelling in high-converting formats. Think like a growth hacker, execute like a creative craftsman. Day-to-Day Responsibilities Own creative briefs for weekly performance cycles — from idea to production to post Collaborate with growth, copy, and design teams to build high-performing ads Work with editors, motion designers, junior creatives and agencies to scale execution Constantly benchmark against best-in-class performance creatives Build an internal playbook for creative testing, visual systems, and performance insights What We’re Looking For 6+ years of experience working on consumer brands — ideally in performance-heavy environments OR agency background with deep ownership of performance-heavy clients A portfolio of short-form video ads, digital campaign work, and modular creatives Ability to write and direct performance-first scripts Deep understanding of what drives scroll-stopping creatives on social media Strategic thinker who’s not afraid to roll up sleeves and shoot on an iPhone if needed Mastery over narrative, pace, tone, layout, and conversion-oriented design Bonus If You... Have experience in health, wellness, or FMCG storytelling Have worked directly with growth or performance teams Can bring freelance editors, stylists, or production talent with you Are familiar with creative analytics tools (e.g. tracking hook retention, scroll stop rates) What You'll Get A front-row seat to scale a breakout health-tech brand Creative control with hard performance feedback — you’ll know what wins Full-stack ownership from idea to output A high-performance team that respects speed and insight The chance to build India’s best-performing creative machine If you’ve made thumb-stopping ads, want to build India’s best creative engine, and know how to turn a story into ROAS — let’s talk. Please apply in the following job post Link : https://forms.gle/27Zydjrj7zYfgXFt9