Creative Strategist

Job Description

About the Role We’re looking for a Creative Strategist who can shape Plush’s long-term brand direction while diving into the day-to-day execution of bold, culture-forward work If you thrive on insight-led storytelling, big-picture thinking, and love translating ideas into content that moves people - you’ll feel right at home here. What You’ll Do Lead Social Media & Community Growth Own and lead our organic social media strategy across Instagram, YouTube, LinkedIn, and beyond. Grow a vibrant, loyal community by creating content that’s not just seen but felt and shared. Stay ahead of trends, creator culture, memes, and moments - and turn them into on-brand content that builds momentum. Set the Creative Benchmark Make Plush the benchmark for fem-care marketing that people remember. Oversee brand copy across channels - from witty Instagram captions to e-commerce briefs to full-funnel campaigns. Guide the visual direction across digital & offline creatives, packaging, social content & more to ensure consistency and quality. Provide creative direction to internal and external teams, ensuring alignment across every touchpoint. Build Strategy Craft insight-driven, high-impact brand strategies that drive awareness, engagement, and brand love. Turn cultural insights and customer truths into campaigns that spark conversation and conversion. Own Execution Lead ideation and pitch creative concepts internally and externally. Oversee all stages of campaign execution - from brief to production, timelines to budgets, and final rollout. Collaborate with internal teams (design, content, performance, ecomm) and external partners (agencies, creators) to bring work to life. Drive Results Set clear KPIs for brand and content campaigns. Monitor performance, uncover insights, and optimize for both creative impact. Mentor & Guide Lead by example and support the growth of junior copywriters & designers. Offer constructive feedback and help elevate the team’s creative output across the board. What We’re Looking For: Big-picture thinker, detail-driven doer - you know how to build a campaign from the ground up.. Strong conceptual and storytelling skills - you can turn insights into ideas that make people stop, think, and act. Creative meets strategic - you understand that great ideas need smart strategy, and vice versa. Confident collaborator - you can lead cross-functional teams, manage timelines and budgets, and keep the creative engine running smoothly. Deep understanding of D2C and brand building - you know what it takes to make a consumer-first brand stand out across social, digital, and offline touchpoints. Trend-aware, not trend-led - you keep an eye on what’s happening, but you’re here to shape culture, not just scroll through it. Data-curious - you don’t shy away from numbers. You know that insights fuel ideas and help make good ones even better. Excellent communicator - whether it’s presenting to a team or pitching to a founder, you know how to sell the story. Plush Perks: Tons of variety - you’ll never be bored. Freedom to experiment with ideas, formats, and tone. A supportive, and genuinely fun team that cares for you & has got your back. A front-row seat to shaping conversations around fem-care, wellness, and womanhood. Your work will live on product packaging, viral reels, websites, and culture-forward campaigns. Oh, and memes in the group chat. Lots of them. (maybe some prank wars too) Show more Show less