JOB DESCRIPTIONJob Title: -Relationship ExecutiveDesired Experience: - 1 to 3 years Location: - Mumbai Duration: - Full Time (Onsite)1. Meeting doctors to promote concept of Cord blood banking, application/ utility of stem cells. Requesting them to help them facilitate interaction with their expectant parents.2. Promoting diagnostics & various services introduced by the company time to time & generate prescription3. Visiting Hospitals, Nursing Homes and other relevant centers for lead generation & diagnostic business. Meeting the officials of organizations for Tie- Ups.4. Meeting front office personnel of Hospitals, Nursing homes & Attendants of Doctors & build good relations so that we can facilitate interaction with expectant mothers as well as for selling other products & services.5. Placing Drop boxes & flier stands at strategic places inside the doctors chambers & Hospitals.6. Refilling the drop boxes & Flier stands with fliers.7. Counseling at doctor chambers & Hospitals to generate leads.8. Reporting daily activities & leads generations through C.R.M on daily basis.9. Calling on counseling & referral to generate presentations.10. Providing informations on competition & other relevant datas as asked for.

Job Description Brand AssociationA Brand Associate in healthcare typically works with a company's marketing, communications, and sales teams to enhance the visibility and perception of a healthcare brand. The job role involved various responsibilities, including:1. Brand Strategy Support: Assisting in the development and execution of brand strategies to promote healthcare products or services, ensuring they align with market demands and organizational goals.2. Market Research: Conducting market research to understand consumer needs, competitor activity, and emerging trends in healthcare. This helps in positioning the brand effectively.3. Campaign Coordination: Supporting marketing campaigns and initiatives that promote the healthcare brand. This could involve working with creative teams to create advertising materials, online content, and other promotional tools.4. Brand Monitoring: Tracking the performance of branding efforts across different channels, ensuring consistent messaging, and identifying areas for improvement.5. Collaboration with Cross-Functional Teams: Working closely with sales, clinical, regulatory, and product teams to ensure the brand message is consistent and compliant with industry regulations, particularly in healthcare.6. Customer Engagement: Engaging with healthcare professionals, patients, or other stakeholders to build brand loyalty and strengthen relationships.7. Event Support: Assisting in organizing and executing healthcare-related events, such as conferences, workshops, or webinars, to increase brand awareness and educate the public about healthcare offerings.8. Reporting & Analysis: Tracking and analyzing the results of branding initiatives to evaluate their effectiveness and provide insights for future strategies.9. Approach & Collaboration: Promoting concept & association with various corporates for mutual benefit.

Job description(we are hiring only for female candidates)Job Title: - Counsellor/ Tele callerLocation: - GurgaonDuration: - Full Time (Onsite)• Initiating sales with expecting parents over the phone.• Asking inquiries to interact with clients and keep the speech communicationgoing.• Listening to the customers has to generate referrals.• Gathering and documenting client info, payment ways and enrollment• Answering customers queries on the plan.• Meeting sales expectations.• Expecting patients through detailed conversations and observations to determinethe conversations.• Discussing the plan with your client on a regular basis till enrolment.• Recording the client's progress and guiding them as per the needs.• Responsible for handling a team consisting of verification, support, collectioncoordination & CRM tele calling team• Supervising & ensuring that the company working, reporting & business relatedprotocol is adhered to by your team members.• Responsible for receiving calls, mails from clients/ prospects on queries/ complaints& provide speedy resolution by coordinating with other departments.• Responsible for calling & mail clients for payment recovery.• Coordinate with sales for generating leads .

In digital marketing, SEM (Search Engine Marketing) refers to the practice of gainingwebsite traffic through paid advertising on search engines. The primary role of SEM is toincrease a website's visibility in search engine results pages (SERPs) by leveraging paidcampaigns, such as Google Ads, Bing Ads, and other search engine platforms.Heres a breakdown of the job role of SEM in digital marketing:1. Paid Search Campaigns• Managing PPC (Pay-Per-Click) Ads: SEM involves setting up, optimizing, andmanaging paid ads that appear in search results when users search for specifickeywords.• Keyword Research and Targeting: Identifying and selecting high-traffic, relevantkeywords to target in ads. This includes determining the most effective keywords tobid on in the auction for search ads.• Budget Management: Allocating and managing a budget to ensure the ads are cost-effective, providing a good return on investment (ROI).2. Ad Copy Creation and Testing• Writing Ad Copy: Crafting compelling, relevant, and attention-grabbing ad copy thataligns with the users search intent and prompts them to click on the ad.• A/B Testing: Regularly testing and optimizing ad copy, landing pages, and otherelements to increase the effectiveness of SEM campaigns.3. Bid Management• Setting Bids for Keywords: Managing bids on keywords to determine how much topay for each click. This could involve using automated bidding strategies, manualbidding, or both.• Adjusting Bids Based on Performance: Monitoring keyword performance andadjusting bids to maximize ROI.4. Campaign Analysis and Reporting• Tracking Performance: Continuously monitoring metrics like Click-Through Rate(CTR), Cost-Per-Click (CPC), Conversion Rate (CR), and Cost-Per-Acquisition(CPA) to assess the effectiveness of SEM campaigns.• Adjusting Campaigns: Adjusting the campaigns, such as modifying keywordtargeting, budget allocation, and ad copy, to optimize performance.5. Competitor Analysis• Analyzing Competitor Campaigns: Evaluating competitors search advertisingstrategies to identify opportunities for improvement and to stay competitive in themarket.6. Landing Page Optimization• Improving Landing Pages: Ensuring the landing pages are optimized forconversions. A seamless and relevant user experience can improve Quality Score (inplatforms like Google Ads) and lead to better ad positioning at lower costs.7. Campaign Strategy Development• Planning SEM Campaigns: Developing strategies based on the target audience,business goals, and overall marketing plan. This can include planning for both short-term and long-term campaigns.8. Continuous Optimization• Ongoing Adjustments: Regularly optimizing and refining campaigns based onperformance data, seasonal trends, and changes in search engine algorithms tomaintain or improve ad performance.Tools and Platforms Used in SEM:• Google Ads• Bing Ads• Google Analytics (for tracking and analyzing performance)• SEMrush, Ahrefs, and Moz (for keyword research and competitor analysis)Skills Required for SEM:• Analytical skills to analyze performance data and adjust campaigns accordingly.• Creativity for crafting compelling ad copy and developing innovative strategies.• Understanding of search engine algorithms and how paid search fits into thebroader digital marketing ecosystem.• Technical skills for setting up and managing campaigns in platforms like GoogleAds.In summary, SEM is all about driving targeted traffic to a website through paid search adsand optimizing campaigns to achieve the best possible results, all while managing budgetseffectively and continuously adjusting strategies to stay competitive.