Job Description

Role & responsibilities 1. 1. Business Development: Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Develop initiative grid for the channel which is aligned to the Marketing initiatives. Work closely with the Brand team and the Region team to align quarter and annual plans. Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel/geography level share development plans. Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business. 2. Drive Sales Programs and Initiatives: Extensively support driving of Sales execution excellence’ programs for rural and urban channels. Create and Develop Loyalty programs for Retail / WS / SS channels to drive business. Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid. Align the Visibility deployment plan with the Brand plans regional teams. Asset design: Coordinate and finalize the assets with Marketing. Participate with the procurement team for vendor briefing. Prepare budget for visibility deployment for all channels. Review ROI and suggest improvements for better execution. Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan. Track the performance and evaluate the ROI and suggest continuous improvement for business development. 3. New Product Development: Develop the portfolio strategy for new product launches in pipeline. Maximize the long term profit flow from the portfolio of brands within it. 4.Drive Execution Efficiencies: Track and analyze data on the execution levels and suggest actions for improvement. Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams. 5. Manage Designs and Spend Controls: Track completion actions and set up evaluation tools on ROI Review the TS Spends by channel on a quarterly basis with management team. 6. Resource Management: Manage all the third party sales resources- ISRs, DBSRs and FOs. Manage deployment, coverage and ways of working of the resources. 7. Communication: Develop and roll out communication for the all the initiatives to the Field team. Support in the cascade for smooth and effective execution of all initiatives. 8. Support special initiatives : Support the execution of GTM strategy across regions Work closely GTM team to plan and prepare the Channel/ASM targets based on Selling and Distribution plans for Urban and Rural foundations. 9. Reports and Analytics: Track and report data from DMS and tech enablers Analyze reports and develop insights on performance of sales initiatives Analyze and leverage insights from Nielsen 10. Capability Development: Support the sales capability development programs for DBSR, TSI, ISR, ASM. Qualification: Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management.