Customer Marketing Manager

Job Description

Who we are: At JustCall, we re transforming how businesses connect with customers, smarter, faster, and powered by AI. Our marketing team is at the heart of this mission, shaping stories that drive global impact. If you re a creative thinker who loves turning ideas into action and wants to build a brand that s redefining communication, we want to hear from you. Come grow with us, where innovation meets marketing magic. About the role: SaaS Labs is expanding our lifecycle marketing strategy to drive revenue through customer engagement, adoption, retention, and expansion, specifically targeting sales and support professionals. As the Lifecycle Marketing Manager, youll design and execute multi-channel nurture programs leveraging HubSpot, Salesforce, marketing email, sales outreach (email and phone), website experience, customer success outreach, paid advertising platforms, and content marketing. You ll play a key role in optimizing customer journeys, utilizing lead scoring, and supporting ABM initiatives. What youll do: Campaign Strategy & Execution : Develop and execute targeted, multi-channel lead nurture and lifecycle marketing campaigns, including email, phone outreach, in-app experiences, website personalization, advertising, and content marketing. Optimize and manage the onboarding, adoption, retention, and expansion stages of the customer lifecycle. Own lead nurturing processes to progress leads from initial engagement through MQL and sales readiness, maintain engagement with warm leads, and execute re-engagement campaigns. Own and manage revenue target KPIs related to nurture-driven Marketing Generated Opportunities (MGOs), improvements in Average Customer Value (ACV), and customer engagement metrics. Leverage HubSpot for automation and Salesforce for CRM to manage, track, and measure lifecycle program effectiveness. Collaborate on refining lead scoring models and integrate lifecycle programs with ABM initiatives to enhance account-level marketing effectiveness . Cross functional Collaboration: Collaborate closely with Product Marketing, Sales, Customer Success, Demand Generation, and Marketing Operations teams. Align lifecycle communications and campaigns to support user needs, business objectives, and revenue goals. Regularly analyze and present insights and recommendations to stakeholders to continuously enhance lifecycle strategies. Who you are: 5 years of experience in lifecycle marketing, nurture programs, or similar roles in B2B SaaS. Strong management and executional skills with hands-on experience using CRM (Salesforce), Marketing Automation (HubSpot), ABM and analytics tools (Tableau) Demonstrated track record of metrics-driven successful multi-channel lifecycle campaigns, from planning to execution and optimization. Excellent written and verbal communication skills and an ability to effectively communicate concepts and ideas both internally and externally Proven ability to work cross-functionally and manage multiple stakeholders Experience in high-growth SaaS environments where prioritization is key Data-driven thinker with a relentless eye toward insights, testing, and optimization Strong project management skills with the ability to handle multiple initiatives simultaneously. Bonus Points: Experience marketing to SMB and mid market segments Experience in CCaaS or related SaaS markets Salesforce, HubSpot, or ABM platform certifications International marketing experience (US, UK, Australia)