Job Title: Digital Marketing SpecialistLocation: Kolkata (with pan-India and international operations)Company: CYC GroupIndustry: Travel & Tourism, Hospitality, Events, and Digital ProductsJob Summary:CYC Group is looking for a Digital Marketing Specialist to develop and implement result-driven online marketing strategies. The ideal candidate should be experienced in SEO, PPC, social media marketing, and content creation, with a strong analytical mindset to optimize campaigns and maximize ROI.Key Responsibilities:Develop, execute, and manage digital marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and more.Plan and optimize SEO strategies to improve website ranking and organic traffic.Create engaging content marketing strategies, including blogs, articles, email campaigns, and social media posts.Monitor and analyze campaign performance using Google Analytics, Google Search Console, and other marketing tools.Manage and grow social media presence, ensuring consistent branding and engagement.Conduct competitor analysis and market research to identify trends and opportunities.Develop and manage email marketing campaigns to nurture leads and improve conversions.Optimize website performance with A/B testing and conversion rate optimization (CRO) strategies.Collaborate with the design and development teams to create compelling creatives and landing pages.Stay up-to-date with emerging digital marketing trends and implement best practices.Requirements:Bachelors degree in Marketing, Digital Marketing, Communications, or a related field.2-5 years of experience in digital marketing, preferably in the travel, hospitality, or event industries.Strong expertise in SEO, PPC, social media marketing, and email marketing.Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other digital ad platforms.Proficiency in Google Analytics, Google Search Console, SEMrush, or similar tools.Strong knowledge of content marketing and copywriting.Experience with WordPress, HTML, or basic web development skills is a plus.Creative mindset with strong analytical and problem-solving skills.Excellent communication and collaboration skills.What We Offer:A dynamic work environment with exposure to travel, hospitality, events, and digital products.Opportunities to work on international projects.Competitive salary and performance-based incentives.Career growth and learning opportunities in digital marketing. To Apply: Send your resume and portfolio to hr@cycgroup.in
