Job Description

ql-editor "> Tezo is a new generation Digital AI solutions provider, with a history of creating remarkable outcomes for our customers. We bring exceptional experiences using cutting-edge analytics, data proficiency, technology, and digital excellence. As the Demand Generation Digital Marketing Manager , you will lead the charge at driving organic growth, inbound marketing, and SEO strategy to generate MQLs. Your role will focus on developing multi-channel content strategies, optimizing website performance, and leveraging marketing automation to nurture and convert leads. You will collaborate closely with content, sales, and marketing teams to create data-driven, high-impact campaigns that contribute to pipeline and revenue growth. Key Responsibilities: Demand Generation Lead Nurturing: Develop and execute multi-channel inbound marketing campaigns (email, organic social media, content marketing) to generate high-quality MQLs . Own lead segmentation and audience targeting to ensure the right messaging reaches the right prospects. Work closely with sales teams to align marketing efforts with revenue goals, optimizing lead conversion and nurture strategies. Leverage intent data and analytics to refine marketing efforts and enhance engagement. Organic SEO Website Optimization: Develop and execute a comprehensive organic SEO strategy , improving website rankings and increasing organic traffic. Optimize on-page and technical SEO , including metadata, schema markup, and site structure for better visibility and user experience. Track website performance using Google Analytics, Ahrefs, SEMrush, or similar tools , making data-driven recommendations for improvement. Manage and improve website content, landing pages, and site architecture to enhance lead capture and conversion rates. Oversee A/B testing of website pages and user journeys to maximize engagement and conversions. Content Thought Leadership: Collaborate with content marketers to create and distribute high-value assets (blogs, whitepapers, case studies, webinars, email campaigns). Drive organic social media growth by developing a strategic content calendar and engagement strategy for platforms like LinkedIn. Develop and execute email marketing campaigns to nurture prospects and improve conversion rates. Analyze content performance and optimize for engagement, lead generation, and SEO impact . Marketing Automation CRM Management: Implement and manage marketing automation workflows to streamline lead scoring, email sequences, and sales handoff . Optimize CRM integrations to ensure data accuracy and personalized outreach for higher engagement. Track marketing KPIs (lead volume, conversion rates, CPL, CAC) and make data-driven recommendations. Qualifications Experience: 8+ years of experience in Demand Generation, Digital Marketing, or Content-Led Growth in a B2B IT Solutions / SaaS environment . Proven ability to build and execute organic SEO and inbound marketing campaigns that generate MQLs . Strong experience with SEO tools (Google Analytics, Ahrefs, SEMrush, Moz) and website optimization best practices . Hands-on expertise in marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM integration. Deep understanding of Account-Based Marketing (ABM) and content-driven demand generation . Experience in content strategy, email marketing, and organic social media growth . Strong analytical skills with a data-driven mindset to measure marketing ROI and campaign performance. Excellent collaboration, communication, and project management skills. This role is ideal for someone who thrives at the intersection of demand generation, SEO, content strategy, and marketing automation building a sustainable, organic growth engine that drives MQLs and revenue.