Job Description

Role & responsibilities Social Media Management Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement. Create and curate engaging content for various social media platforms. Monitor social media trends, track competitors, and adapt strategies accordingly. Manage social media accounts, including scheduling posts and responding to comments/messages. Digital Marketing Manager Plan and execute digital marketing campaigns to drive traffic, leads, and customer acquisition. Utilize SEO strategies to optimize online content and improve search engine rankings. Collaborate with cross-functional teams to ensure consistency in brand messaging across digital channels. Analyze key performance indicators (KPIs) to assess campaign success and make data-driven adjustments. Performance Marketing Develop and execute performance marketing strategies to drive efficient customer acquisition. Manage paid advertising campaigns across various channels, optimizing for ROI. Implement A/B testing and analyze performance metrics to refine marketing approaches. Content Creation Develop compelling and relevant content for blogs, newsletters, and other digital platforms. Work closely with design teams to create visually appealing graphics and multimedia content. Community Engagement Foster relationships with industry influencers, partners, and customers to amplify brand reach. Actively participate in relevant online communities and forums to build a positive brand presence. Analytics, Course Correction, & Brand Score Improvement Monitor and analyze social media, performance of digital marketing efforts on daily basis. Provide regular reports with insights and recommendations for optimization. Implement course correction strategies based on data insights to improve brand performance. Continuously assess and enhance brand scores through targeted marketing initiatives. Agency Management Collaborate with external agencies for advertising, content creation, and other marketing initiatives. Ensure agencies adhere to timelines, budgets, and deliver high-quality work. Essential Skills required in Candidate (Functional) Bachelor's degree in Marketing, Communication, or a related field. Proven 2 - 4 years of experience as a Social Media Manager or Digital Marketing Specialist or Performance Marketing Specialist preferably in B2B logistics. Social Media Management: In-depth knowledge of major social media platforms (e.g., LinkedIn, Twitter, Facebook) with the ability to develop and execute effective strategies for brand presence, engagement, Social Listening and lead generation. Performance Marketing: Expertise in performance marketing channels, including paid advertising (Google Ads, LinkedIn Ads, etc.), with a focus on optimizing ROI, conversion rates, and cost-effectiveness. SEO and SEM: Proficient understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility, drive organic traffic, and enhance search engine rankings. Content Marketing: Strong understanding of content marketing principles, including content creation, distribution, and promotion to build brand authority and engage the target audience. Data Analytics: Proficiency in utilizing analytics tools (e.g., Google Analytics) to measure and analyze the performance of digital marketing campaigns, extracting actionable insights for continuous improvement. AI Tools Integration: Familiarity with AI tools and their integration into digital marketing strategies for personalization, automation, and enhanced decision-making. Email Marketing: Expertise in email marketing, including segmentation, A/B testing, and campaign optimization to drive engagement and nurture leads. Community Engagement: Experience in building and nurturing online communities, forums, and relationships with influencers to expand brand reach and foster a positive brand image. Agency Collaboration: Ability to effectively collaborate with external agencies for advertising, content creation, and other marketing initiatives, ensuring alignment with organizational goals. Integrated Marketing: Understanding of integrated marketing approaches, ensuring a cohesive brand presence across various channels and alignment with overall marketing and business objectives. Brand Management: Expertise in maintaining brand consistency and reputation, understanding the nuances of brand management within the context of the logistics and B2B sectors. Mobile Marketing: Awareness of mobile marketing strategies, considering the increasing prevalence of mobile devices in accessing digital content. Multimedia Content Creation: Capability to oversee the creation of multimedia content, including graphics, videos, and other visual elements, to enhance the overall impact of digital marketing campaigns. Legal and Ethical Compliance: Knowledge of legal and ethical considerations in digital marketing practices, ensuring compliance with regulations and maintaining ethical standards. Continuous Learning: Commitment to continuous learning and staying updated on emerging trends, technologies, and best practices in the field of digital marketing. Essential Skills required in Candidate (Behavioural Skills) Strategic Thinker: Ability to think strategically and align digital marketing efforts with overall business goals, demonstrating a clear understanding of the organization's vision and mission. Analytical Mindset: Strong analytical skills to interpret data, analyze performance metrics, and make data-driven decisions for optimizing digital marketing strategies. Adaptability: Flexibility to adapt to evolving industry trends, technological advancements, and changes in the digital marketing landscape. Creativity: Creative thinking to develop engaging content and innovative marketing campaigns that stand out in a competitive market. Collaborative Approach: Collaborative mindset with the ability to work effectively across teams, fostering cooperation between marketing, design, and other relevant departments. Effective Communication: Excellent written and verbal communication skills to convey ideas clearly, engage the audience, and maintain consistent messaging across various channels. Problem-Solving Skills: Strong problem-solving abilities to address challenges and proactively implement solutions, ensuring the smooth execution of digital marketing initiatives. Results-Driven: Results-oriented mindset with a focus on achieving key performance indicators and delivering measurable impact through digital marketing efforts. Leadership Qualities: Leadership qualities to guide and inspire a team, driving motivation and collaboration toward common marketing objectives. Attention to Detail: Detail-oriented approach to ensure accuracy in content creation, campaign execution, and performance analysis. Customer-Centric Focus: Customer-centric mindset, understanding the target audience and tailoring digital marketing strategies to meet customer needs and expectations. Time Management: Efficient time management skills to handle multiple tasks, meet deadlines, and ensure the timely execution of marketing campaigns. Continuous Learner: Proactive commitment to ongoing learning and staying updated on the latest trends, tools, and technologies in digital marketing and social media management. Initiative and Ownership: Willingness to take initiative, assume ownership of projects, and drive campaigns independently while being accountable for results. Ethical Conduct: Adherence to ethical standards in digital marketing practices, ensuring transparency, honesty, and integrity in all interactions. Risk-Taking Capability: Willingness to take calculated risks, experiment with new ideas, and embrace innovation in the pursuit of marketing excellence. Preferred candidate profile Perks and benefits