Digital Technology is focused on building a variety of web tools, apps and websites to attract a massive audience. Starting from a very small concept Digital Technology grew to a network of several sites reaching over 30 million unique visitors per month. With a core focus on creating compelling applications and content Digital Technology was able to create an enormous amount of inventory. At it's peak Digital Technology was serving over 1.5B ad impressions per month. A complex network and infrastructure was custom built to handle the demand. The key focus is automation of systems and processes providing for a very high margin publishing business. Through SEO and acquisitions Digital Technology was able to maintain a high level of supply to the advertising ecosystem. Digital Technology reached over 100M unique visitors and published more than 18B ad impressions before being acquired in 2012.