Job Description

As a Digital Marketing Analyst, you will assist in the planning, execution and optimization of client accounts working closely with our Customer Success and Client Services Teams. The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns, and you understand how digital presence can become a strong asset to securing growing revenue. Roles & Responsibilities: Manage social media Pay-Per-Click (PPC) campaigns Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives Monitor digital trends, emerging technologies, and risks Regularly provide feedback and insights gained in support of business objectives Develop web measurement strategies and reporting of key business metrics Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders Create and maintain metrics and reports on marketing campaigns Monitor campaign results, analyze key metrics and optimization results Skills & Qualifications Graduation/Post Graduation degree in Marketing, Business, Communications, or a related field. Experience in digital marketing or the automotive vertical desired Strong communication skills Min 1 year of experience with Google AdWords, a plus Proficiency in Microsoft Office, required Strong quantitative skills required to analyze and optimize campaign performance Ability to work cross-functionally with client services teams to ensure coordinated messaging and maximized performance Must be results driven, have obsessive attention to detail and be a team player Passion in digital marketing. Ability to think creatively and identify and resolve problems Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere Ability to clearly and effectively articulate successes and failures of digital campaigns to clients & account executives Excellent analytical and organizational skill sets Highly organized and detailed oriented Adapt to Learn new platforms as per client requirements is a plus.