Digital Marketing and Content Writing Executive

Job Description

Job Overview: We are looking for a creative and analytical Digital Marketing and Content Writing Executive to join our team. The ideal candidate will be responsible for planning, executing, and managing digital marketing campaigns, while also producing high-quality content to drive engagement, brand awareness, and lead generation. A strong understanding of SEO, social media trends, and content marketing strategies is essential. Key Responsibilities: Digital Marketing: Plan and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) Monitor and analyse campaign performance using analytics tools (Google Analytics, Search Console, etc.) Optimize website content and structure to improve SEO rankings and organic traffic Manage and update company website and landing pages Plan and execute email marketing campaigns and newsletters Content Writing & Management: Write clear, compelling, and SEO-optimized content for blogs, websites, brochures, social media, and email campaigns Create engaging captions and content calendars for social media platforms Research industry-related topics and trends to ensure fresh and relevant content Collaborate with the design team to align content with visual elements Proofread and edit content before publishing Qualifications and Skills: Education: Bachelor s or Master s degree in Marketing, Communications, Journalism, or a related field Experience: 1-3 years of relevant experience in digital marketing and content writing Technical Skills: Proficiency in SEO tools (Ahrefs, SEMrush, Yoast, etc.) Hands-on experience with social media platforms and ad managers Familiarity with Google Ads, Google Analytics, and Meta Business Suite Working knowledge of CMS tools like WordPress Soft Skills: Excellent written and verbal communication skills Creativity and attention to detail Time management and organizational skills Languages: Proficiency in English is essential Knowledge of Hindi and Gujarati will be an added advantage