Digital Marketing & E-commerce Marketplace Specialist

Job Description

Job Title: Digital Marketing & E-commerce Marketplace Specialist Location: Kolkata (Minto-Park) Job Type: Full-Time, On-site Reporting To: Head of Marketing About the Role: We are looking for a highly motivated and results-oriented Digital Marketing & E-commerce Marketplace Specialist to join our team. This role demands a strong background in SEO, paid advertising (Google & Meta Ads), and end-to-end management of e-commerce platforms such as Amazon, Flipkart, Myntra, eBay, Shopify, and Kmart. You will be responsible for driving traffic, optimizing listings, managing ad campaigns, and maximizing profitability across digital and marketplace channels. Key Responsibilities: 1. Search Engine Optimization (SEO) Develop and implement effective on-page and off-page SEO strategies. Conduct keyword research, competitive analysis, and site audits to improve ranking. Optimize content, metadata, and technical aspects of the website to enhance visibility and organic traffic. Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs. 2. Paid Advertising (Google & Meta Platforms) Plan, execute, and optimize PPC campaigns on Google Ads (Search, Display, Shopping). Manage Meta (Facebook/Instagram) Ads, including audience targeting, ad creatives, and performance tracking. A/B test ad creatives, placements, and bidding strategies to enhance conversion and ROI. Monitor campaign performance, budget pacing, and deliver regular performance reports. 3. E-commerce Marketplace Management Create and manage product listings, content, images, and pricing across platforms like Amazon, Flipkart, Myntra, eBay, Shopify, and Kmart. Coordinate promotions, discounts, and seasonal campaigns tailored to each marketplace. Analyze sales, traffic, and customer data to enhance performance and reduce costs. Ensure accurate product categorization, inventory sync, and timely fulfillment. 4. Analytics & Reporting Track KPIs and generate insights from tools like Google Analytics, Ads Manager, and marketplace dashboards. Present weekly/monthly performance reports, identifying opportunities and threats. Measure ROI and CAC (Customer Acquisition Cost) for each channel and make data-backed decisions. 5. Collaboration & Strategy Work closely with content creators, designers, and supply chain teams to ensure campaign and marketplace success. Stay updated with the latest e-commerce and digital marketing trends, tools, and best practices. Contribute to the overall digital marketing strategy and suggest new growth avenues. Qualifications & Skills: 5+ years of hands-on experience in digital marketing and marketplace management. Proven track record of successful SEO and paid advertising campaigns (Google & Meta). Proficiency in tools like Google Ads, Meta Business Suite, Google Analytics, Google Tag Manager, SEMrush/Ahrefs, and marketplace dashboards. Strong analytical and reporting skills with attention to detail. Experience in Shopify and managing online storefronts is highly desirable. Excellent communication, organizational, and project management skills. Self-driven, proactive, and capable of working independently in a fast-paced environment. Preferred Qualifications: Certification in Google Ads, Meta Ads, or HubSpot/SEO is a plus. Prior experience with international marketplaces or cross-border e-commerce is an advantage. What We Offer: Competitive salary and performance-based bonuses. Opportunity to work with a dynamic and collaborative team. Career development and upskilling opportunities. Exposure to a wide range of digital tools and global e-commerce platforms.