Digital Marketing Executive

Job Description

Digital Marketing Executive - Job Description: As a Digital Marketing Executive (with 1 - 2 years experience) at Action DnA (a 17 Year old Soft Skills Training company, having multi city operations), you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website and generate leads. Your role is essential in helping us achieve our business objectives and reach our target audience effectively. You must possess Diploma or Certficate in Digital Marketing with 1-2 years experience. Fresh Graduates in Diploma in Digital Marketing can join as Digital Marketing Interns. Call 7358104290 / 7358727778 If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team. At Action DnA, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply. Your role - Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs. Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns. Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations. Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation. Conduct market research and competitive analysis to identify industry trends and new growth opportunities. Your tasksCreate and curate social media campaigns, including content creation, publishing, and community management. Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic. Develop and execute email marketing campaigns with A/B testing. Analyse analytics and engagement metrics to measure campaign performance. Prepare and present monthly/quarterly reports to stakeholders. Your profileA bachelor’s degree in marketing, communication, or related fields. 2+ years of experience in digital marketing or content marketing. Experience with web analytics tools like Google Analytics and Search Console. Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc. Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing, AI, social media and latest trends. Excellent communication, presentation and interpersonal skills. Preferred skills and qualificationsExperience with graphic design and content production. Knowledge of website CMS and marketing automation tools. Proficiency in developing and overseeing email marketing initiatives. Familiarity with UI/UX design principles and website design best practices. Certifications in Hubspot, Google Analytics, Google Ads, or similar. Go through our website www.actiondna.in to understand the company background.