Digital Marketing Executive

Job Description

Key Roles and Responsibilities:• Develop and execute digital marketing strategies to promote visa consultancy services.• Manage and optimize paid ad campaigns (Google Ads, Facebook/Instagram Ads, etc.) for lead generation.• Perform SEO/SEM activities to improve organic search rankings and increase website traffic.• Write and curate engaging content for blogs, landing pages, emails, and social media.• Monitor, analyse, and report on campaign performance metrics and make data-driven decisions.• Coordinate with the counselling/sales team to align marketing efforts with business goals.• Stay updated on industry trends, immigration news, and competitor activities. Requirements: • Bachelor’s degree in Marketing, Communications, or related field.• 0-1 years of digital marketing experience (preferably in visa/education/travel domains).• Hands-on experience with SEO, Google Ads, Meta Ads, email marketing, and CRM tools.• Excellent written and verbal communication skills.• Strong analytical skills and familiarity with tools like Google Analytics, Search Console, etc.• Knowledge of immigration procedures or international study/work visas is a plus.