Job Description

Key Responsibilities: Develop and execute digital marketing campaigns across multiple channels (social media, email, website, PPC, etc.). Create, manage, and optimize social media profiles and campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, etc. Analyze website traffic , performance, and engagement through tools like Google Analytics. Collaborate with the content team to create SEO-friendly content for blogs, websites, and other platforms. Conduct keyword research and implement SEO strategies to improve website rankings. Manage and optimize paid campaigns (Google Ads, Facebook Ads, etc.) to meet KPIs. Develop and manage email marketing campaigns, including design, content creation , and performance tracking. Monitor and report on industry trends , competitor activities, and best practices. Engage with customers on social media platforms and respond to inquiries. Implement affiliate marketing and other partnership campaigns. Create performance reports on the effectiveness of digital marketing strategies and campaigns. Stay up-to-date with the latest digital marketing tools and technologies. Skills & Qualifications: Experience in SEO, SEM, PPC , and email marketing . Proficiency in Google Analytics , Google Ads , and social media advertising platforms. Strong understanding of content creation and copywriting . Good communication skills and ability to analyze digital metrics . Ability to work collaboratively with various teams.