Digital Marketing Executive

Job Description

As a Digital Marketing Executive, you will be responsible for planning and executing comprehensive digital marketing campaigns across platforms like Google, Meta (Facebook/Instagram), and others relevant to our target audience. You will manage and grow our social media profiles by creating and scheduling engaging, brand-aligned content including posts, reels, stories, and videos aimed at driving website traffic and increasing follower growth. Your role will include developing and implementing SEO strategies to improve the website’s search engine ranking, as well as monitoring and analyzing campaign performance to generate insightful reports that guide strategic decisions. You will collaborate closely with the founders and core team to shape and refine marketing strategies, conduct in-depth research on industry trends, competitor activities, and user behavior, and leverage those insights to strengthen our digital presence. Additionally, you will execute targeted email marketing and WhatsApp campaigns to nurture leads and retain customers. Creativity is highly valued in this role, and you’ll be encouraged to propose and test new ideas to continuously improve our marketing outcomes.