Digital Marketing Executive

Job Description

Job Overview: We are seeking a highly skilled and self-driven Digital Marketing Executive with a strong foundation in SEO, website development, social media marketing, and content creation. The ideal candidate will have hands-on experience in developing and executing digital marketing strategies that drive traffic, improve brand visibility, and generate quality leads. Key Responsibilities: 1. Search Engine Optimization (SEO): Conduct keyword research, competitor analysis, and on-page/off-page SEO audits. Optimize website structure, content, and performance for better search rankings. Monitor SEO performance using tools like Google Analytics, Search Console, Ahrefs, or SEMrush. Create and implement link-building strategies. 2. Website Development & Management: Plan, design, and build responsive websites using platforms like WordPress, Webflow, or similar CMS. Ensure websites are optimized for SEO, speed, and user experience. Manage regular updates, landing pages, and performance optimization. 3. Social Media Marketing: Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Plan and run paid social media ad campaigns and analyze their performance. Monitor and grow online communities and engagement metrics. 4. Content Creation: Create engaging content for websites, blogs, social media, email campaigns, and other digital platforms. Collaborate with designers and video editors for multimedia content production. Ensure consistency in brand messaging and tone across all content formats. Requirements: Bachelor's degree in Marketing, Communications, or a related field. Minimum 3 years of relevant experience in digital marketing. Proven experience in SEO with measurable improvements in search rankings. Hands-on experience building and managing websites. Proficiency in tools like Google Analytics, Search Console, Meta Business Manager, and Canva or Adobe Suite. Strong understanding of marketing funnels and conversion optimization. Excellent written and verbal communication skills. Ability to work independently and manage multiple digital projects. Nice to Have (Preferred): Experience with basic HTML/CSS or JavaScript. Knowledge of email marketing platforms like Mailchimp or HubSpot. Certifications in Google Ads, SEO, or digital marketing are a plus. Benefits: Competitive salary based on experience. Opportunity to work on diverse and challenging digital campaigns. Growth-oriented environment with scope for upskilling. Show more Show less