Digital Marketing Executive

Job Description

Job Title: Digital Marketing Executive Location: Angamaly, Kerala Department: Marketing Reporting To: Marketing Head Employment Type: Full-time About Ohstayz Ohstayz Private Limited is a fast-growing startup in the premium holiday homes sector. We offer private, exclusive, and sustainable stays in scenic locations, blending comfort with authentic local experiences. As we expand our reach, we’re looking for a dynamic Digital Marketing Executive to drive our digital performance across platforms. Role Overview As a Digital Marketing Executive at Ohstayz, you will manage and optimize digital campaigns across Google, Meta, YouTube, LinkedIn, and OTAs. You will also be responsible for maintaining our digital listings, improving SEO, managing Google My Business profiles, and supporting website performance and user engagement. Key Responsibilities 1. Performance Marketing & Campaign Management ● Plan, execute, and optimize Google Ads (Search, Display, Performance Max). ● Create and manage Meta Ads (Facebook & Instagram) for brand awareness and lead generation. ● Launch and track YouTube Ads to promote Ohstayz properties and offerings. ● Run LinkedIn Ads for B2B and recruitment campaigns. 2. Listings & SEO ● Manage and update Google My Business (GMB) profiles for all properties. ● Optimize listings with accurate data, photos, descriptions, and keywords. ● Execute on-page and off-page SEO strategies to increase website traffic and rankings. ● Monitor keyword performance, backlinks, and SEO health using tools like Search Console, SEMrush, or Ahrefs. 3. Website & Technical ● Coordinate with developers to update the Ohstayz website (Node.js backend) and landing pages. ● Use Google Analytics 4 (GA4) and Google Tag Manager (GTM) for performance tracking and event monitoring. ● Conduct website audits and fix issues affecting performance or SEO. 4. OTA Platform Management ● List and maintain property profiles on OTA platforms like MakeMyTrip, Airbnb, Booking.com, etc. ● Ensure property information, availability, pricing, and photos are regularly updated. ● Monitor platform performance, respond to customer inquiries/reviews, and resolve listing-related issues. 5. Monitoring & Reporting ● Prepare weekly/monthly reports on campaign performance, lead generation, ROI, and website metrics. ● Analyze ad performance and provide insights for ongoing improvement. ● Identify trends, assess competitors, and suggest new strategies. 6. Coordination & Troubleshooting ● Collaborate with the creative team for visuals, videos, and ad content. ● Work with operations and sales teams to align promotions with availability and seasonal offers. ● Troubleshoot ad disapprovals, listing issues, and platform errors proactively. Qualifications & Requirements ● Bachelor's degree in Marketing, Communications, or a related field. ● 2–4 years of relevant experience in digital marketing. ● Proven experience with Google Ads, Meta Ads, SEO, and GMB. ● Knowledge of OTA platforms, LinkedIn Ads, and YouTube Ads. ● Experience using tools like GA4, GTM, Canva, ChatGPT, etc. ● Basic CMS or web development skills (HTML/CSS, WordPress, Node.js familiarity) are a plus. ● Strong analytical and communication skills. ● Fluency in English and Malayalam. Preferred Traits ● Proactive, detail-oriented, and well-organized. ● Eager to learn and keep up with digital trends. ● Passion for travel, hospitality, and digital storytelling. Salary & Benefits ● Competitive salary based on experience. ● Incentives for performance and campaign ROI. ● Training opportunities and upskilling support. ● Travel allowance (if site visits are required). Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Cell phone reimbursement Paid sick time Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person Expected Start Date: 24/05/2025