Digital Marketing Executive

Job Description

Company Overview Neuraleap Technologies Group is a leading innovator in the tech industry, dedicated to enhancing digital solutions that empower businesses to thrive in the online landscape. Our mission is to leverage cutting-edge technology to drive impactful marketing strategies that deliver measurable results. We prioritize creativity, collaboration, and continuous improvement, fostering a culture that encourages team members to grow and excel, while making a positive impact on our clients success. Role Responsibilities Develop and implement comprehensive digital marketing strategies aligned with business goals. Conduct market research to identify trends and insights that inform marketing strategies. Utilize SEO best practices to improve website visibility and rankings. Create engaging and relevant content for various digital platforms including social media, blogs, and websites. Manage social media accounts and create content plans to enhance brand presence. Monitor and report on website performance using Google Analytics and other analytical tools. Manage and optimize PPC campaigns to ensure maximum ROI. Execute email marketing campaigns to drive engagement and conversions. Collaborate with the design team to develop visually appealing marketing materials. Analyze campaign performance and adjust strategies as needed to meet objectives. Maintain an up-to-date knowledge of digital marketing trends and practices. Coordinate with external vendors and agencies for various marketing initiatives. Assist in organizing promotional events and campaigns. Contribute to brand development and positioning efforts. Engage with customers and leads to nurture relationships and drive loyalty. Qualifications Bachelors degree in Marketing, Communications, or related field. Proven experience in digital marketing or related roles. Strong understanding of SEO principles and techniques. Proficiency in Google Analytics and other SEO/analytics tools. Experience in managing social media platforms and creating content. Familiarity with email marketing tools such as Mailchimp or HubSpot. Experience with PPC advertising on platforms like Google Ads. Excellent communication and interpersonal skills. Strong analytical skills with the ability to interpret data. Creative mindset with attention to detail. Ability to manage multiple projects and meet deadlines. Knowledge of HTML/CSS is a plus. Experience in market research methodologies. Familiarity with graphic design tools like Canva or Adobe Creative Suite. Ability to work in a fast-paced environment and adapt to changes. Strong team player with a collaborative approach.