Digital Marketing Executive

Job Description

TRooTech Business Solutions is Hiring for a Digital Marketing Executive : Location: Ahmedabad Greetings from TRooTech Business Solutions! About Company: We are the thought leaders in the IT industry, envisioning and crafting the best future for clients from across the world using our technological intellect. There stands only one motto--pick up on every opportunity to develop innovative applications for startups and enterprises to grow and advance in the digital space. If the challenge is digital transformation, the solution is TRooTech and nothing less. Please visit our website www.trootech.com LinkedIn profile https://www.linkedin.com/company/trootech Job Responsibilities: Developing and implementing effective Organic SEO strategies. Performing ongoing keyword research including discovery and expansion of keyword opportunities. Develop and implement the link-building strategy. Monitoring, Contributing, and improvement of common Off-Page metrics. Outreaching the bloggers for blogs where you can get the live post. Should know the current tools for guest blogging. Article and blog submission, link building, forum posting, social bookmarking, local listing, classified posting, and blog commenting. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for targeted keywords. Prepare or optimize Titles, Descriptions, Images, Internal Linking, Content Optimisation, Sitemap & Robots Updates. Regularly perform detailed back-link analysis and identify opportunities from relevant websites. Developing and implementing strategies for the company's social media pages focusing on Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. Knowing what type of content works best on what platform, and optimizing content accordingly. Work closely with the other team members to meet goals. Develop a comprehensive understanding of GA4 and its event-tracking capabilities. Implement event tracking using GA4's measurement protocol or by using Google Tag Manager. Keep up-to-date with industry trends and best practices for event tracking in GA4 and Google Analytics. Required Experience, Skills, and Qualifications: MBA in Marketing, Digital technologies, or a similar relevant field. The candidate should have proven SEO experience. Strong understanding of GA4, Google Analytics, and Google Tag Manager and experience in event tracking using these tools. Experience with configuring and customizing Google Tag Manager for event tracking and data collection. Working knowledge of HTML, CSS, and JavaScript development and constraints. Understanding of search engine algorithms and ranking methods. Up-to-date with the latest trends and best practices in SEO. Familiarity with WordPress or other content management systems. Excellent communication, presentation, organizational and problem-solving skills with the ability to collaborate across team Show more Show less