Digital Marketing (Facebook & Google)

Job Description

1. Facebook & Google Ads Managemen-Create, launch, and manage Facebook and Google Ads campaigns (Search, Display, Video, and Shopping Ads)., Optimize campaigns for maximum ROI, improving conversion rates and reducing cost-per-click (CPC)., Perform A/B testing to analyze and enhance ad performance., Monitor key performance metrics (CTR, CPC, CPA, ROAS) and make data-driven improvements. 2. Audience Targeting & Optimization-Research and define the right audience segments for ad targeting.,Utilize remarketing strategies to engage potential customers.,Implement lookalike and custom audiences to expand reach. 3. Budget & Performance Management-Manage and allocate the advertising budget effectively., Continuously optimize ad spend to achieve the best cost-per-acquisition (CPA).,Generate weekly and monthly performance reports with insights and recommendations. 4. Landing Page & Conversion Optimization-Collaborate with the content and design teams to create high-converting landing pages.,Implement tracking tools (Google Analytics, Facebook Pixel, UTM parameters) to measure campaign effectiveness.,Improve website and ad content for better engagement and conversions. 5. Market Research & Trend Analysis-Stay updated with the latest trends and algorithm updates in Facebook and Google Ads.,Research competitor strategies and suggest new marketing opportunities.,Test and implement new ad formats to maximize engagement