Job Description

E-commerce Expertise Fashion Industry Experience Technical Marketing Knowledge Team Handling and Leadership Strategic Thinking and Innovation Adaptability and Learning Company Profile: www.rhysley.com Brand Online Site: https://www.mehar.com/india Position Profile: Digital Marketing - Head Company: Rhysley Private Limited - www.rhysley.com Brand Name: Mehar - www.mehar.com Location: -700AA, 7th Floor, SRS Tower, Sector 31, Faridabad - 121003 Job Type: Full-time (5 days working). About Rhysley Private Limited: Rhysley Private Limited is a leading player in the Garment Industry. We are committed to innovation and excellence in the design and production of high-quality garments. Join our team Job Summary: We are seeking an experienced and strategic Digital Marketing Head to lead our digital marketing initiatives in the Garment Industry. The ideal candidate will be responsible for developing and implementing a comprehensive digital marketing strategy, driving online brand visibility, engagement, and sales. This role requires a seasoned professional with a strong background in digital marketing, a deep understanding of the nuances of the garment industry, and familiarity with AI ML applications in marketing as an added advantage. Key Responsibilities: 1. Digital Strategy Development: Develop and execute a holistic digital marketing strategy aligned with business objectives and industry trends. Identify and capitalize on digital opportunities to enhance brand positioning and market share. 2. Online Presence Management: Oversee the optimization of the companys website and manage the brands presence across various digital platforms. Implement strategies to enhance the digital brand identity and foster customer engagement. 3. E-commerce Growth: Collaborate with the e-commerce team to drive online sales and improve the overall digital shopping experience. Implement initiatives to boost conversion rates, customer retention, and overall e-commerce performance. 4. Content Marketing: Develop and oversee the creation of compelling digital content, including visuals, videos, and blog posts, to align with industry trends and customer preferences. Ensure content effectively communicates the brands unique selling propositions. 5. SEO and SEM Optimization: Implement effective search engine optimization (SEO) strategies to improve organic search rankings. Manage search engine marketing (SEM) campaigns to maximize visibility and ROI . 6. AI ML Integration (Preferred): Leverage AI ML-driven marketing tools to optimize campaigns, analyze consumer behavior, and enhance personalization. Utilize predictive analytics for data-driven decision-making and improved marketing effectiveness. 7. Analytics and Reporting: Utilize analytics tools to track and analyze key performance indicators (KPIs). Provide regular reports to stakeholders, leveraging data-driven insights to refine marketing strategies. 8. Team Leadership: Build and lead a high-performing digital marketing team. Foster a collaborative and innovative work environment, providing guidance and mentorship to team members. 9. Budget Management: Develop and manage the digital marketing budget efficiently, ensuring optimal allocation of resources for maximum impact. Qualifications and Skills: Bachelor s degree in Marketing, Digital Marketing, or a related field (Masters degree is a plus). Proven experience in a senior digital marketing role within the garment industry. Deep understanding of garment industry dynamics and consumer behavior. Proficient in digital marketing channels, SEO, SEM, social media, and content marketing. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent leadership and team management capabilities. Effective communication and interpersonal skills. Adaptability to the evolving landscape of the garment industry and digital marketing trends. Knowledge or experience in AI ML-based marketing projects is an added advantage. If you possess the requisite skills and experience, we invite you to apply for this pivotal role in driving the digital success of our Garment Industry brand. Join our team and contribute to the growth and prominence of our brand in the market.