Digital Marketing Manager

Job Description

Skills: . SEO, Social Media Marketing, Content Marketing, Marketing Strategy, Digital Advertising, PPC, Team handling, client communication,. Job Summary. About The Role : Digital Marketing Manager. We are seeking a dynamic and experienced Digital Marketing Manager to lead our online marketing strategies. The ideal candidate will have a strong background in SEO, Social Media Marketing (SMM), and Pay-Per-Click (PPC) campaigns, with proven experience in handling marketing teams and managing client relationships. Key Responsibilities. SEO (Search Engine Optimization):. Develop and implement SEO strategies to improve organic search rankings. Conduct keyword research, competitive analysis, and on-page/off-page optimization. Monitor and analyse SEO performance, using tools like Google Analytics, SEMrush, etc. Provide regular SEO audit reports and insights to improve performance. SMM (Social Media Marketing). Design and manage social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter. Develop content calendars and ensure consistency in voice and messaging. Analyse performance metrics and optimize strategies to increase engagement, followers, and conversions. Manage paid social media campaigns and monitor their effectiveness. PPC (Pay-Per-Click) Management. Helps in monitoring and optimizing PPC campaigns on platforms such as Google Ads, Bing Ads, and social media ads. Perform keyword analysis and ad copy testing to maximize ROI. Manage budget allocation for paid campaigns and report on campaign performance. Adjust bids, targeting, and strategies to ensure the best outcomes. Team Management. Lead and mentor a team of digital marketers, including SEO specialists and social media marketers. Set clear KPIs and performance metrics for team members. Conduct regular team meetings, provide feedback, and guide professional development. Foster a collaborative work environment and encourage innovative marketing approaches. Client Management. Serve as the primary point of contact for clients regarding their digital marketing strategies. Develop and maintain strong relationships with clients, ensuring their needs are met. Present reports and performance metrics to clients, offering actionable insights and recommendations. Understand client goals and objectives to tailor campaigns that deliver results. Qualifications And Skills. Education:Bachelor's degree in Marketing, Communications, Business, or related field. Experience. 5+ years of experience in digital marketing, with hands-on expertise in SEO, SMM, and PPC. Proven experience managing marketing teams and working directly with clients. Experience with tools like Google Analytics, AdWords, SEMrush, and social media management platforms. Skills. Strong analytical skills and ability to interpret marketing data. Excellent verbal and written communication skills. Leadership qualities with the ability to inspire and motivate teams. Client-focused with strong presentation and problem-solving abilities