Digital Marketing Manager

Job Description

Key Responsibilities 1. Strategy & Planning: Develop and execute digital marketing strategies aligned with business goals. Identify target audiences and create marketing campaigns tailored to their preferences. 2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Optimize website content for search engines to improve organic ranking. Manage pay-per-click (PPC) campaigns like Google Ads. 3. Social Media Management: Oversee social media strategy, content creation, and engagement. Run paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. 4. Content Marketing: Develop and oversee the content strategy, including blogs, videos, and infographics. Ensure high-quality and SEO-friendly content is published. 5. Email Marketing: Plan and execute email marketing campaigns. Monitor email performance and optimize for better engagement. 6. Analytics & Performance Tracking: Use tools like Google Analytics and social media insights to measure performance. Track key performance indicators (KPIs) and adjust strategies accordingly. 7. E-commerce & Online Advertising: Manage online advertising campaigns on platforms like Google Ads, Facebook Ads, and display networks. Optimize conversion rates to maximize ROI. 8. Collaboration & Team Management: Work with content creators, designers, and developers to ensure a consistent brand message. Lead and train a team of digital marketing professionals. Required Skills & Qualifications Education: Bachelors degree in Marketing, Business, Communications, or a related field. Experience: 5+ years of experience in digital marketing. Soft Skills: Strong analytical and problem-solving skills. Creativity and an eye for design and content. Excellent communication and leadership abilities. Interested candidate can share resume : jobopening@amartex.com w/app 9041055300