Digital Marketing Manager

Job Description

Job Title: Manager – Digital and Brand MarketingReporting To: Co-FounderLocation: Lower Parel, Mumbai Compensation: 8-12 CTC LPA About Firefly DiamondsAt Firefly Diamonds we’re building India’s most exciting lab-grown diamond brand. In just 6 months, we’ve scaled from 0 to 6 retail stores across Mumbai, Pune, Bengaluru, and Hyderabad, with a rapidly growing omni-channel presence. We’ve raised $3M in funding led by WestBridge Capital, known for backing leading consumer brands like Third Wave Coffee and Indigo Airlines (Read more below) -https://economictimes.indiatimes.com/tech/funding/lab-grown-diamond-startup-firefly-diamonds-raises-3-million-from-westbridge-capital/articleshow/119466793.cms) We’re a small, fast-moving team building something iconic—and this role is a rare opportunity to shape that journey from the ground up. Backed by over 60 years of jewellery design and craftsmanship, we’re creating bold, modern designs that are redefining the future of fine jewellery. Role OverviewWe are seeking an innovative and results-driven Manager – Brand Marketing to lead our brand’s growth in the jewellery industry. This leadership role demands expertise in brand strategy, social media, CRM, and content marketing. You will be responsible for developing and executing holistic marketing strategies, managing cross-functional teams, and ensuring impactful, data-driven brand communication across all channels.Key ResponsibilitiesBrand Strategy & PositioningDevelop and implement robust brand strategies to enhance market presence and drive brand equity.Define and maintain brand guidelines, ensuring consistency across all touchpoints.Conduct market research and competitor analysis to identify trends and opportunities.Social Media ManagementLead the planning, execution, and optimization of social media campaigns across platforms such as Instagram, Facebook, LinkedIn, X, and emerging channels.Create, curate, and schedule engaging content (text, images, video) tailored to each platform.Engage with followers, respond to customer queries, and foster an active online community.Collaborate with influencers and manage partnerships to amplify brand reach.Monitor social trends, analyze campaign performance, and adjust strategies based on data insights.Utilize social media management tools (e.g., Hootsuite, Sprout Social) for scheduling, analytics, and reporting.Set and track KPIs such as engagement, reach, impressions, and ROI for all social campaigns.CRM (Customer Relationship Management)Oversee implementation, and optimization of the company’s CRM system.Develop CRM strategies to drive customer acquisition, retention, and loyalty.Integrate social media data with CRM to gain a comprehensive view of customer interactions and preferences.Analyze CRM data to extract actionable insights, inform marketing campaigns, and support business objectives.Collaborate with sales and customer service teams to ensure seamless customer journeys and data utilization.Monitor CRM KPIs, maintain data quality, and champion best practices across departments.Content Marketing & CommunicationLead the creation and execution of a comprehensive content marketing strategy, ensuring alignment with brand goals.Manage the production of high-quality content across digital and offline channels: social media, blogs, email, website, and PR.Oversee copywriting, visual direction, and video production, ensuring all content is on-brand and impactful.Integrate content initiatives with broader brand campaigns to drive engagement, traffic, and conversions.Ensure SEO best practices in content development and measure content performance.Develop thought leadership pieces, sales pitches, and press releases to strengthen brand credibility.Team Leadership & CollaborationLead and mentor a multidisciplinary team of marketers, content creators, and designers.Coordinate with internal stakeholders (product, sales, design) to align marketing initiatives with business objectives.Oversee project management to ensure timely and seamless delivery of campaigns.Innovation & Martech IntegrationImplement marketing technology tools (e.g., Zapier, Notion, Semrush, Asana) to streamline operations and improve efficiency.Stay updated with industry trends, digital innovations, and best practices.Desired Skills & QualificationsBachelor’s degree in Marketing, Business, Communications, or related field.3+ years of experience in brand management, social media, CRM, and content marketing, ideally in lifestyle, luxury, or jewellery sectors.Proven expertise in social media strategy, community management, and campaign analytics.Hands-on experience with CRM systems and data-driven marketing.Strong leadership, project management, and interpersonal skills.Proficiency with marketing and content creation tools (Adobe Suite, Canva, DaVinci Resolve, video editors).Experience with paid media (LinkedIn, Meta, Google, X) and influencer marketing.Exceptional written and verbal communication skills.Creative mindset with a keen eye for design and detail.Why Join Us?Work with a creative and supportive team in a design-driven environment.Shape the brand’s identity and make a tangible impact.Gain exposure to the entire marketing spectrum-from strategy to execution.Collaborate with top talent and industry leaders.Access ongoing learning, growth, and leadership opportunities.