Job Description

Digital Marketing Strategy Job Title: Digital Marketing Manager - FMCG Location: Gurgaon -golf course road- sector 54 Experience: 6-10 years About the Role We are looking for a highly skilled Media Marketing Manager with a strong understanding of media operations and their intersection with e-commerce marketplaces like Amazon, eBay, and Walmart. This role requires expertise in crafting and executing media-first content strategies, optimizing Enhanced Brand Content (EBC), and collaborating with content writers, designers, and video editors to enhance brand positioning and sales performance. The ideal candidate should have deep knowledge of the consumer goods industry and the ability to develop visually compelling and high-converting content strategies. Key Responsibilities Media-Aligned Strategy & Execution Develop and implement media-driven marketing strategies to enhance brand visibility across digital platforms, with a focus on Amazon, eBay, and Walmart. Leverage data-driven insights to optimize media assets for maximum engagement and conversion. Creative Asset Optimization Collaborate with content writers, graphic designers, and video editors to ensure all media assets align with brand strategy and marketplace guidelines. Oversee the creation of Enhanced Brand Content (EBC), A+ Content, product videos, and ad creatives to drive conversions. Advertising & Paid Media Plan and manage media campaigns across Amazon Ads, Google Ads, Walmart Ads, and social media platforms. Optimize creatives for higher engagement and conversions based on platform best practices. SEO & Content Enhancement Optimize product listings, brand storefronts, and multimedia content using keyword research, storytelling techniques, and high-quality visuals. Implement best practices to improve discoverability and consumer engagement. Cross-Functional Collaboration Work closely with Media, Content, and Creative teams to develop cohesive digital marketing strategies. Ensure synergy between storytelling, design, and video content for a unified brand presence. Tool Proficiency & Data Insights Utilize tools like Helium 10, Jungle Scout, Google Analytics, and Adobe Suite (Photoshop, Premiere Pro, After Effects, Illustrator) to analyze performance and optimize media assets. Leverage data-backed insights to enhance creative strategies and drive better results. Industry & Market Expertise Apply expertise in the consumer goods industry to craft high-impact media strategies. Stay updated on market trends and audience preferences to ensure brand success. Requirements: Education: Bachelor's or Masters degree in Media, Marketing, Communications, Design, or a related field. Experience: 6 to 10 years in Media Marketing, Digital Advertising, or Content Strategy, with a strong focus on e-commerce marketplaces like Amazon, eBay, and Walmart. Technical & Creative Skills: Proficiency in Helium 10, Jungle Scout, Adobe Suite (Photoshop, Premiere Pro, After Effects, Illustrator), Google Analytics, and content management tools. Cross-Team Collaboration: Ability to work closely with Media, Content, and Creative teams to develop high-impact storytelling and visually engaging marketing assets. Strategic & Analytical Mindset: Strong understanding of data-driven content optimization, media performance analysis, and digital campaign execution to maximize audience engagement and sales impact. Why Join Us? Be part of a fast-growing company at the forefront of media-driven consumer goods marketing. Work with cutting-edge tools in media, design, and content creation to drive impactful brand campaigns. Performance-based incentives and career advancement opportunities. Comprehensive Benefits Medical insurance, life insurance, and investment plans for financial security and well-being. Join us and help shape the future of media marketing in the e-commerce space!