Digital Marketing Manager

Job Description

Key Responsibilities: Digital Strategy & Leadership ● Develop and execute 360° digital marketing strategies aligned with business goals ● Collaborate with management to plan seasonal campaigns and promotional launches ● Analyze market trends and customer behavior to fine-tune marketing efforts Performance Marketing & Paid Media ● Lead and optimize Google Ads, Meta Ads, LinkedIn Ads, and YouTube campaigns ● Manage ad budgets and ensure campaigns deliver maximum ROI ● Implement retargeting, lookalike, and segmented audience strategies SEO & Content Leadership ● Oversee technical, on-page, and off-page SEO strategies to improve rankings and traffic ● Guide the content team on travel-related topics, keywords, and content formats ● Ensure consistency in brand voice and messaging across all content Social Media Strategy & Growth ● Create high-impact social media strategies to boost engagement and follower growth ● Supervise content planning, influencer collaborations, and community management ● Monitor insights and optimize performance through regular analytics reporting. CRM & Email Marketing ● Plan and execute lifecycle marketing campaigns including onboarding, offers, and re-engagement ● Use CRM data to build segmented lists and personalize communications ● Optimize email performance (open rate, CTR, and conversions) Marketing Automation & Tools ● Set up and manage workflows using tools like HubSpot, Mailchimp, or ActiveCampaign ● Integrate marketing automation with website and lead funnels ● Track lead behavior and automate follow-ups . Team Management & Cross-Functional Collaboration ● Mentor junior digital marketing team members ● Coordinate with sales, design, and web development teams for campaign execution ● Share performance updates with stakeholders and suggest data-backed improvements Analytics, Reporting & Optimization ● Use GA4, Google Tag Manager, and Looker Studio for advanced reporting ● Conduct A/B testing, conversion rate optimization (CRO), and user journey improvements ● Provide monthly reports with actionable insights and KPIs Online Reputation . Management & Influencer Marketing ● Monitor online reviews, mentions, and customer sentiment ● Manage influencer relationships and track campaign ROI ● Ensure consistent and positive brand perception across platforms Requirements : ● Bachelor’s or Master’s degree in Marketing, Digital Media, or a related field ● Minimum of 2-3 years of digital marketing experience (travel industry experience preferred) ● Proven expertise in SEO, paid ads, social media strategy, and content planning ● Strong knowledge of tools: Google Ads, Meta Business Suite, GA4, SEMrush/Ahrefs, Mailchimp, HubSpot, Canva ● Excellent project management, analytical, and communication skills ● Creative mindset with attention to detail and trend awareness Preferred Qualifications: ● Google Ads and Meta Blueprint Certifications ● Experience in managing travel campaigns and promotions ● Knowledge of website CMS platforms (e.g., WordPress) ● Basic design skills (Photoshop, Canva, or Illustrator) Job Types: Full-time, Internship Pay: ₹20,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person