Digital Marketing Manager Job

Job Description

About the job: Key responsibilities: 1. Develop and manage comprehensive lead generation strategies across digital channels to drive qualified leads for IT solutions, digital marketing packages, and AI tools 2. Design and execute organic and paid lead generation campaigns on LinkedIn, Facebook, Instagram, Twitter, and other social media platforms 3. Create, manage, and optimize email marketing campaigns including lead nurturing sequences, newsletters, and promotional emails 4. Develop targeted email lists and manage email deliverability 5. Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and other platforms 6. Monitor advertising budgets and conduct A/B testing on ad creatives and targeting 7. Conceptualize and manage targeted voice broadcasting and WhatsApp marketing campaigns ensuring regulatory compliance 8. Identify and utilize tools for data extraction or scraping to build targeted prospect lists 9. Clean, segment, and manage lead databases for accuracy and campaign effectiveness 10. Collaborate with content creators to develop compelling ad copy, landing pages, email content, and social media posts 11. Work with web developers to create and optimize landing pages for lead capture and conversion 12. Track, analyze, and report on campaign KPIs including CPL, CPA, and conversion rates 13. Use performance data to optimize campaigns and improve ROI 14. Stay updated with the latest digital marketing trends, tools, and lead generation best practices in B2B and tech sectors 15. Ensure seamless integration of lead generation activities with CRM systems for effective lead tracking and management Requirements: 1. Possess experience in marketing IT solutions, SaaS products, or digital agency services 2. Demonstrate knowledge of SEO best practices 3. Have experience with A/B testing and conversion rate optimization 4. Hold certifications in Google Ads, Google Analytics, HubSpot, or relevant digital marketing platforms Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,00,000 - 4,00,000 /year Experience: 1 year(s) Deadline: 2025-06-06 23:59:59 Other perks: Informal dress code, Free snacks & beverages Skills required: Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, LinkedIn Marketing, English Proficiency (Spoken), English Proficiency (Written), Instagram Marketing and LinkedIn Ads Other Requirements: 1. Demonstrate proven experience as a digital marketing manager, lead generation specialist, or similar role with a strong focus on b2b lead generation 2. Show success in generating qualified leads through LinkedIn and other social media platforms using both organic and paid strategies 3. Possess extensive experience with email marketing platforms and automation tools 4. Exhibit hands-on experience in planning and managing PPC campaigns across platforms such as Google Ads and LinkedIn Ads 5. Display experience with or strong understanding of voice and WhatsApp marketing campaign execution 6. Show proficiency in data extraction or scraping tools and techniques, along with skills in data cleaning and management 7. Apply strong analytical skills using website analytics tools like Google Analytics and marketing automation platforms 8. Demonstrate excellent understanding of digital marketing concepts, sales funnels, and best practices 9. Create compelling marketing copy and effective calls-to-action 10. Be familiar with CRM software such as HubSpot or Salesforce 11. Exhibit strong project management and organizational skills 12. Communicate and collaborate effectively across teams and stakeholders 13. Hold a bachelor's degree in Marketing, Business Administration, or a related field About Company: 6OAM is a brand entity of Techbliss Solutions. We are an AI-branding & marketing agency based in the NCR region. We have partnered with Google, Microsoft, Tata Tele, Redington & Ingram, to name a few OEMs, along with several others. We are experts in Tech, AI, Cloud, and digital marketing services such as SEO, SMO, PPC, content writing, graphics/web designing.