Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager Company Description Kar Parivartan is a leading player in the waste management industry offering EPR solutions to Brands covering segments of e-waste, Plastic, Battery & Tyre waste enabling collection & recycling. Our goal is to provide environment friendly solutions that lead to the Reuse & Recycle, Reducing the waste to reach landfills. Job Summary: The Digital Marketing Manager will support in planning, executing, and optimizing online marketing efforts. This role is essential in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Key Responsibilities: Develop and implement integrated marketing strategies aligned with business goals, market trends, and customer needs. Implementing short and long-term marketing strategies to increase brand awareness Campaign Management: Liaise with Marketing team members for digital presence including websites, social media, content marketing, and customer engagement through digital platforms. Content Development: Develop and manage high-quality content across various digital media platforms, ensuring consistency, creativity, and alignment with brand objectives Social Media Management: Oversee social media channels to ensure content consistency with the brand’s strategic objectives and tone of voice . Analytics and Reporting: Make use of all available tools to track and evaluate the effectiveness of marketing efforts; offer suggestions and insights for improvement while focusing on ROI. Conduct competitor analysis, customer surveys, and field studies to gather market intelligence and identify growth opportunities. SEO and SEM: Enhancing SEO efforts by researching keywords, upgrading the content of websites, and monitoring the effectiveness of paid and organic search tactics. Email marketing: Mapping the administration and design of email marketing initiatives, which may encompass promotional emails, newsletters, and automated workflows. Budget Management: Ensuring that campaigns are cost-effective and generate a high return on investment (ROI) by managing the digital marketing budget. Cooperation: Collaborate with the business units for alignment on new policy and practices to plan and launch campaigns, and create go-to-market strategies. Market research: Develop and implement integrated marketing strategies aligned with business goals, market trends, and customer needs. What’s In It For You: Lead digital strategies Build awareness and engagement Build & Shape campaigns Leverage data and digital platforms Enjoy creative ownership in a purpose-driven Gain visibility in a growing sector with high societal relevance Access professional growth opportunities Qualifications: Education: MBA in Marketing & Business. Experience: 3-4 years of experience in digital marketing, with a strong understanding of key digital marketing concepts and tools. Technical Skills: Proficiency in digital marketing tools – Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, or similar platforms. Creative Skills: Strong copywriting, content creation, and design skills, with experience using tools – Adobe Creative Suite or Canva. Analytical Skills: Ability to analyze data and make data-driven decisions; experience with A/B testing and other optimization techniques. Communication: Excellent verbal and written communication skills; ability to effectively present ideas and strategies to team members and stakeholders. Project Management: Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines. Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities. Preferred Qualifications: Experience overseeing sponsored social media initiatives. Familiarity with marketing automation platforms and CRM software. Familiarity with HTML, CSS, and basic website administration. Accreditation in Google Ads or Analytics. Location: Sector 43,Gurugram,Haryana Who can apply: Are available for full time (in-office) Can start the immediately Show more Show less