Digital Marketing Manager

Job Description

We are looking for Marketing Manager(Digital Marketing role) who will be responsible for new product innovation, go to market strategies, digital performance marketing and campaign execution for customer acquisition and retention. Location - Bangalore Responsibilities: Your responsibilities will include: - Create weekly, monthly quarterly region and business-wise marketing plans for the budgeted admission targets. - Lead a team of self-motivated professionals across owned and paid media channels. - Work with agencies across SEO and website to grow the organic presence of the brand. - Collaborate with the larger marketing team for execution of the marketing plan across the different marketing channels like Website, Google, Facebook, Emailer, Whatsapp, IVR, Social media. - Create and refine the product positioning and go to market communication for our in-centre programs: Daycare, Foundational Development, Afterschool Care, IECED. - Manage all paid digital campaigns, from ideation to media planning to optimization and performance analysis. - Creating executing effective conversion driven performance marketing campaigns on Facebook, Google and Affiliates. - Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, GMB, etc. - Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact. - Analyse sales funnels, trends customer behaviour. Research implement marketing tools to boost our promotional efforts. - Build metrics to improve efficiency and attribution of marketing channels - owned, earned and paid. - Expert in creating executing successful campaigns on Facebook, Instagram Google Adwords. - Experience in consumer marketing and go to market campaign execution. - Experience in handling large-scale campaign planning, optimization for both performance and brand impact. - Strong Data-driven orientation and analytical mindset with a focus on ROAS. - Agency background is an added bonus.