Digital Marketing Manager

Job Description

Key Responsibilities: 1. Digital Strategy & Performance Marketing : -Develop and execute 360-degree digital marketing strategies for user acquisition and engagement. -Manage and optimize Google Ads (Search, Display, YouTube) and Facebook, Instagram, and LinkedIn Ads to drive traffic and ride bookings. 2. SEO & Local Marketing : - Perform local SEO optimization to rank for high-intent searches like best taxi service in Bangalore and airport taxi Bangalore. - Optimize Google Business Profile (Google My Business) for better local search rankings. 3. Social Media & Brand Awareness : - Develop engaging content for Facebook, Instagram, Twitter, YouTube, and LinkedIn to build brand awareness and customer engagement. 4.App & Customer Engagement Marketing : -Implement push notification and email marketing strategies to improve customer retention. -Manage loyalty programs, referral campaigns, and cashback promotions. 5. Analytics & Reporting -Track and analyze campaign performance using Google Analytics, Firebase, Meta Business Suite, and SEMrush. Requirements: Bachelors/Masters degree in Marketing, Business, or a related field. 3-7 years of experience in digital marketing, preferably in ride-hailing, mobility, or local service-based apps. Expertise in Google Ads, Facebook Ads, SEO, ASO, and performance marketing. Hands-on experience with Google Analytics, Firebase, CRM & email marketing tools. Strong understanding of local SEO, hyperlocal marketing, and app engagement strategies. Experience in customer segmentation, targeting, and growth hacking techniques. Knowledge of Kannada (optional but preferred) for local marketing campaigns.