Digital Marketing Manager

Job Description

Build/Implement and Monitor Digital Marketing Strategy including Content, SEO and SMO Ability to identify SEO problems or inhibiting factors, diagnose the root cause and devise effective intervention. Ability to define On-page Optimization and Off-page optimization strategies as well as monitor implementation Familiarization Google analytics Understanding and Implementing Social Media Optimization strategies Manage Google and Social Media Ads Work closely with Content Writing and Content marketing teams. Content skill is a plus. Desired profile of the candidate: Proven experience in Digital Marketing Strategies Proven experience in managing SEM and PPC campaigns on various search engines (e.g. Google, Bing, Yahoo) Research and identify URL architecture, page errors, content and navigational issues, and other factors that impact the technical performance of a website. Work heavily with SEO tools, especially Google Search Console Tools, MOZ and Deep Crawl, SEM Rush etc. Ability to work within a team and independently Strong organizational, time management, and analytical skills. Good knowledge of Schema code, Opengraph tags, Google Tag Manager In-depth knowledge of current SEO tools and practices. In-depth knowledge of Google Algorithm Deep understanding of building organic traffic and improving SERPs.