Job Description

Title: Digital Marketing Manager Location: Mohali, Sector 66 Experience: 8 - 13 years Overview: Signity Software Solutions is seeking an experienced and innovative Digital Marketing Manager to lead, strategize, and optimize our digital marketing initiatives across all channels. This role requires a seasoned professional with a deep understanding of modern marketing tools and techniques, capable of driving integrated campaigns from concept to completion. Key Responsibilities Strategy Development: Design, implement, and manage comprehensive digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising. Develop and maintain a robust presence across social media platforms. Campaign Management: Monitor and evaluate the performance of digital marketing campaigns, ensuring alignment with ROI and KPI objectives. Identify trends, gather insights, and optimize strategies to maximize effectiveness. Content Management: Collaborate with internal teams to create engaging landing pages and improve user experience. Oversee the creation and delivery of high-quality content for multiple platforms. Data Analysis: Analyze the customer journey and evaluate touchpoints across all channels. Optimize conversion rates and user funnels based on data insights. SEO and SEM: Develop and execute SEO strategies to enhance website visibility and drive organic traffic. Manage paid search campaigns on platforms like Google and Bing. Social Media: Create and implement social media strategies to increase brand awareness and engagement. Manage, monitor, and grow social media channels effectively. Email Marketing: Plan and execute email marketing campaigns to foster customer engagement and drive sales. Track and report on the performance of email campaigns. Budget Management: Allocate marketing budgets strategically across channels to maximize ROI. Monitor and report budget utilization and overall effectiveness. Qualifications Education: Bachelors degree in Marketing, Business, Communications, or a related field. Experience: Minimum of 9 years in digital marketing with a proven track record of managing successful campaigns. Skills: Strong knowledge of digital marketing concepts, strategies, and best practices. Proficiency in SEO, PPC, email marketing, and social media management. Expertise in web analytics tools (e.g., Google Analytics) and marketing platforms (e.g., HubSpot, Marketo). Excellent written and verbal communication skills. Strong analytical and data-driven mindset. Up-to-date with the latest trends and innovations in digital marketing. Working Conditions: Office-based role with occasional travel for conferences, training, or meetings.