Digital Marketing Manager

Job Description

We are seeking an experienced and results-driven Digital Marketing Manager to lead and execute our paid media strategies across various platforms. The ideal candidate will have a proven track record in optimizing paid campaigns to drive measurable business results. This role also requires a strong understanding of Conversion APIs and the fundamentals of Artificial Intelligence (AI) as they apply to paid media, enabling the creation of innovative, data-driven campaigns. Essential Duties/Responsibilities Paid Media Campaign Management: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic display advertising to achieve performance goals. Cross-Functional Collaboration: Partner with teams including Web Marketing, Marketing Operations, Marketing Automation, Content Marketing, Creative, Field Marketing, and Product Marketing to create impactful landing pages and optimize the user experience for paid campaigns. Performance Analysis: Measure and report on the effectiveness of paid media campaigns, analyzing KPIs and ROI to identify optimization opportunities and improve performance. Audience Targeting: Leverage advanced targeting and segmentation methods, including Conversion APIs, to enhance tracking, targeting, and campaign efficiency in a privacy-compliant manner. Artificial Intelligence (AI) in Paid Media: Apply foundational knowledge of AI to optimize campaigns, such as leveraging AI-powered ad tools, dynamic creative optimization, predictive analytics, and audience insights. Budget Management: Manage campaign budgets effectively, ensuring efficient allocation of spend across channels to maximize results. Data-Driven Insights: Use tools such as Google Ads, Google Analytics, ad platform analytics, and Conversion APIs to analyze performance, improve tracking accuracy, and inform future strategies. Innovation and Strategy: Identify and test new platforms, tools, and technologies in the paid media space, staying ahead of trends and ensuring adoption of innovative strategies. Traffic Growth Strategy: Develop and implement creative, results-driven strategies to increase qualified traffic, improve conversions, and drive revenue growth through paid channels. Required for All Jobs Performs other duties as assigned Complies with all policies and standards QUALIFICATIONS Education Bachelor s degree in marketing, Business, or a related field; or equivalent education and/or related work experience - Required Master s degree in marketing, Business, or a related field; or equivalent education and/or related work experience - Preferred Work Experience Typically, 8+ years experience in digital marketing with a strong focus on paid media and advertising. Knowledge, Skills and Abilities Platform Expertise: In-depth knowledge of platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic advertising tools. Technical Knowledge: Experience with Conversion APIs, tracking pixels, and privacy-compliant ad strategies. Familiarity with AI-driven marketing tools is a plus. Analytical Skills: Strong ability to interpret data, evaluate campaign performance, and generate actionable insights for optimization. AI Fundamentals: Understanding of how AI technologies can enhance paid media strategies, including automated bidding, dynamic creative optimization, and audience targeting. Creative and Strategic Thinking: Ability to craft compelling ad creative and develop innovative campaign strategies that achieve measurable results. Collaboration: Excellent interpersonal skills to effectively collaborate with cross-functional teams. Project Management: Strong organizational skills, with the ability to manage multiple campaigns and meet deadlines. Work Environment: Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions. This position is 100% in office.