Digital Marketing - SEO

Job Description

Shift Timing: 11:30 am to 9:30 pm (Mon to Sat) Skills & Requirements: Strong knowledge of digital marketing channels, tools, and best practices. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. Analytical mindset with proficiency in data analysis and reporting. Up - to - date knowledge of the latest trends and best practices in SEO and SEM Excellent communication and collaboration skills. Familiarity with SEO tools such as SEMrush, Moz, Ahrefs, Google Analytics, and Search Console. Roles & Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns On-Page SEO Off-Page SEO Technical SEO Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Collaborate with internal teams to create landing pages and optimize user experience Performing ongoing keyword research including discovery and expansion of keyword opportunities Utilize analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Researching and implementing content recommendations for organic SEO success