Digital Marketing Specialist

Job Description

Job Summary: As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our online marketing efforts. You will play a pivotal role in driving website traffic, generating leads, and supporting brand awareness through digital channels including SEO, SEM, email, and social media. --- Key Responsibilities: Develop and execute digital marketing campaigns across multiple platforms (Google Ads, Meta, LinkedIn, etc.) Optimize content for SEO and organic search rankings Manage paid advertising (PPC) campaigns with a focus on ROI Monitor and analyze website traffic and user engagement metrics using tools like Google Analytics Manage social media accounts and create compelling content Execute email marketing campaigns including newsletters and promotional content Collaborate with graphic designers, content writers, and external vendors to ensure cohesive campaigns Track campaign performance, prepare reports, and present findings and recommendations Stay up to date with digital marketing trends, technologies, and best practices. Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹25,000.00 per month Benefits: Cell phone reimbursement Paid time off Schedule: Day shift Rotational shift Weekend availability Supplemental Pay: Performance bonus Yearly bonus Work Location: In person Expected Start Date: 03/06/2025