Digital Marketing Specialist

Job Description

Key Responsibilities: Develop, implement, and manage digital marketing campaigns that promote the brand and products/services. Manage SEO/SEM, marketing database, email campaigns, social media, and display advertising. Monitor performance of campaigns using tools like Google Analytics, HubSpot, or similar platforms. Collaborate with content creators and designers to ensure campaigns align with brand guidelines and messaging. Optimize marketing funnels to improve lead generation and customer acquisition. Track and report on key performance indicators (KPIs) such as CTR, CPA, ROI, and conversion rates. Stay up-to-date with the latest digital marketing trends and technologies. Qualifications: 2+ years of experience in digital marketing or a similar role. Knowledge of SEO/SEM, website analytics, and performance marketing. Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills. Ability to manage multiple projects and deadlines. Preferred Skills: Experience with marketing automation tools (e.g., HubSpot, Marketo). Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress). Graphic design or video editing skills are a plus. What We Offer: Competitive salary and benefits package Flexible work environment Opportunities for growth and career development A collaborative and innovative team culture For more details feel free to call on - 6290373420 Banshi Professional and Management Services Private Limited (An ISO 9001:2015 Certified Company) Office: #211, First Floor, Banshi - Webel SDF Building, Sector V, Bidhan Nagar, Salt Lake City, Kolkata – 700091, West Bengal, India Job Type: Full-time Pay: ₹10,000.00 - ₹15,000.00 per month Benefits: Cell phone reimbursement Commuter assistance Flexible schedule Internet reimbursement Paid time off Schedule: Day shift Fixed shift Work Location: In person Expected Start Date: 05/06/2025